A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
THE following persons being fugitives for debt, and beyond the seas,
on or before the twenty-fifth day of October, one thousand seven
hundred and sixty, and having surrendered themselves to the Gaolers
or Keepers of the respective Prisons or Gaols hereafter mentioned, do
hereby give notice, that they intend to take the benefit of an Act of
Parliament passed in the first year of the reign of His present
Majesty King George the Third, intituled _An Act for relief of
Insolvent Debtors_, at the next General or Quarter Sessions of the
Peace, to be held in and for the County, Riding, Division, City, Town,
Liberty or Place, or any adjournment thereof, which shall happen next
after thirty days from the first Publication of the undermentioned
names, viz.,
James Colburn, late of Smith Street, in the parish of St James, in the
county of Middlesex, Baker.
Fugitive surrendered to the Keeper of Whitechapel Prison, in the
County of Middlesex.
Second Notice.
Charles Watkins, late of the Bankside, in the parish of St Saviour,
Southwark, in the county of Surrey, Waterman.
Fugitive surrendered to the Keeper of the Poultry Compter, in the City
of London.
Third Notice.
James Buckley, formerly of Cock Alley, late of Star Alley, in the
Parish of Aldgate, Lower Precinct, London, Cordwainer.
This is one of the first notices given of an intention to take the
benefit of an Act that was much wanted. The slowness of people to take
advantage of any boon, no matter how priceless, is here once again
shown, for there are but three claimants for redemption, two of whom had
been published before. By the middle of 1762 the Cock Lane ghost had had
its two years’ run and was discovered, and it must have been just about
the time of the trial of Parsons and his family--viz., in June--that the
following appeared in the _British Chronicle_:--
This day is published, price 6d.
A TRUE account of the several conversations between the supposed
Apparition in Cock Lane, and the Gentlemen who attended. Together with
the Death and Funeral of Mrs K----, and many other circumstances not
made known to the World.
Published for the conviction of the incredulous.
“I would take the ghost’s word for a thousand pounds.”
HAMLET.
Printed for E. Cabe, at his Circulating library in Ave Marie lane; and
to be had of all Pamphlet shops and News carriers.
It is hard to tell whether the writer is in favour of the ghost’s
existence or not from the advertisement, for while he in one breath
speaks of the supposed apparition, he immediately afterwards refers to
the incredulous, and quotes no less an authority than Shakespeare in
support of the imposition. Doubtless this was a trick to secure the
purchase-money, if not the support, of the partisans of both sides.
Next, in the same paper, we come upon a notice of the post-office in
reference to the foreign mails of that day, which runs thus:--
GENERAL POST OFFICE, _Aug. 8, 1762_.
Public-domain text, read in full here on John Shaqi.
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