A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
PUBLIC Notice is hereby given to all persons corresponding with His
Majesty’s island of Belleisle, that Letters for the future will be
regularly forwarded from Plymouth to and from that Island, by two
Vessels, lately hired and appointed for that purpose.
By Order of the Postmaster-General,
HENRY POTTS, _Secretary_.
The mail service across the Atlantic was somewhat different in 1762 from
what it is now, when a continuous stream of letters is every day poured
forth, either by way of Liverpool or by means of the later delivery at
Queenstown. Soldiers seem to have been shorter, too, not only in height
but in quantity, about this time, if the evidence of an advertisement of
January 1, 1763, is to be taken. We are still quoting from the _British
Chronicle_, and shall continue to do so until another journal is
named:--
THE Royal Regiment of Horse Guards, commanded by the Right Honourable
the Marquis of Granby, is willing to entertain any young Man under 23
years of age, having a good Character, strait and well made, in height
from five feet ten, to six feet one inch. Apply to Quarter Master
_Campbell_, at the Market Coffee House, Mayfair.
From the same copy we take another notice, which shows that the
executors of Mr Ward not only considered it their duty to get rid of his
stock at the best possible advantage, but also to continue a defence of
the business which had been instituted by the late proprietor against
the attacks of an impostor. The reason they give for the republication
is curious, unless they fancied its omission would trouble the spirit of
the late compounder of drugs:--
THE late Joshua Ward of Whitehall, Esq., having left very considerable
quantities of his principal Medicines ready prepared, such and such
only as may be applied for by name, will be delivered at his late
dwelling-house in Whitehall.
As not the least pretence is made by us, of having any judgment in the
application of Medicine, we presume to say no more than that the
specified orders shall be delivered with the utmost care and
fidelity.--Ralph Ward, Thomas Ward, Executors.
As the following was published by the late Mr Ward it is necessary to
adjoin the same.--“Having seen in the public papers that a woman
servant discharged from my service advertises herself as (late) my
housekeeper and assistant in preparing my medicines. It is a justice I
owe the public and myself, to declare, that this woman was hired and
lived with me as, and at the wages of a common working servant,
keeping no other. And as to what knowledge she may have in preparing
my medicines, every living servant in my family, with the same
propriety, may pretend to it, being all assistants to me by their
manual labour. Signed--Joshua Ward.”
Public-domain text, read in full here on John Shaqi.
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