A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
Soon after this, February 10-12, comes an announcement which must have
filled the lady readers of the _Chronicle_--for ladies ever loved
bargains--with anxiety and their husbands with terror. The last
paragraph shows that the warehouseman knew well how to bait his trap for
the unwary:--
A REAL SALE OF SILKS
AT the Coventry Cross, Chandos Street, Covent Garden. Consisting of a
very great assortment of Rich brocades, Tissues, flowered and plain
Sattins, Tabbies, Ducapes, black Armozeens, Rasdumores, Mantuas, &c.
Being purchased of the executors of an eminent weaver and factor,
deceased, and of another left off trade.
Merchants, &c., may be supplied with rich Silks fit for exportation,
fresh and fine patterns, greatly under prime cost, for ready money
only, the price marked on each piece.
It is hoped Ladies will not be offended that they cannot possibly be
waited on at their own Houses.
Within a very short period, little more than a week, we come across an
advertisement which we admit fairly puzzles us. We are certainly far
more able to believe that the precious balsam does all that is promised
for it, than we are to understand the reason for its having but one
title. It runs thus:--
WARHAM’S Apoplectic Balsam, so well known as an excellent remedy
against Fits, Convulsions, &c., cures Deafness, bad Humours in the
Eyes, inward Bruises, dissolves hard Lumps in the Breast, and has
often cured Cancers, as can be proved by Facts; is a sovereign salve
for green Wounds, Burns, &c. Is prepared and sold only by W. Strode,
at the Golden Ball, Tottenham Court Road, London.
Who also prepares and sells Warham’s Cephalick Snuff, of a most
grateful smell, and an effectual remedy for giddiness, nervous pains
in the Head, &c.
Also Warham’s excellent Mouth water, which certainly cures the
toothache, strengthens and preserves the Teeth, takes off all smells
proceeding from bad Teeth, &c.
In a number for February 26 to March 1, 1764, there is an announcement
of one of those dinners without which no English charity ever has
succeeded, or, so long as English nature remains as it is, ever will
succeed without. It is noticeable for various reasons, and especially
for the notices of “Mr” Handel and the airing of the hall:--
MAGDALEN HOUSE CHARITY.
Prescot Street, Goodman’s Fields, Feb. 10, 1764.
THE Anniversary Feast of the Governors of this Charity will be held on
Thursday the 18th of March next, at Drapers-Hall, in Throgmorton
Street, after a sermon to be preached at the Parish Church of St
George, Hanover Square, before the Right Honourable the Earl of
Hertford, President; the Vice-Presidents; Treasurer and Governor of
this Charity; by the Rev. William Dodd, A.M., Chaplain to the Bishop
of St David’s.
Prayers will begin at eleven o’clock precisely, and Dinner will be on
table at Three o’clock.
Stewards.
The Right Hon. Lord Viscount Spencer.
The Right Hon. Lord Scarsdale.
Public-domain text, read in full here on John Shaqi.
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