A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
A LADY of independent Fortune and liberal Sentiments would be glad if,
in procuring to herself an agreeable Companion she could at the same
time relieve from Distress, and perhaps prevent from utter Ruin, some
still deserving although unfortunate fair one; for she can make
allowance for the frailty of her own Sex, and knows the base arts of
the other; in a word, a _single_ _faux pas_ will be no objection,
provided there remain a virtuous Disposition, and that the person
wanted be good-natured, affable, and sincere in the account she may
give of herself, which for that purpose may at first be anonymous. She
must also possess the usual accomplishments required by a good
Education; know something of Music, have an agreeable Voice, and a
genteel Person, not under twenty nor above the age of twenty-five
years. Such as come within this description may apply by letter to B.
D. at the York Coffee House, St James’s Street, and the apparently
most deserving will be enquired after. No kept Mistress or lady of
Pleasure need apply.
There seems more of the procuress than the patron about this; still
there is no knowing what the taste of an elderly single lady who fancied
herself injured by the opposite sex would not lead her to do. So leaving
the question open, and trusting the reader will be able to satisfy
himself as to the purity or the reverse of the advertiser’s motives, we
will pass on to _Lloyd’s Evening Post_, in which, about the same time,
we find the following, which is worthy of notice:--
MONEY wanted--when it can be procured--£100. No security can be given
for the _Principal_, and possibly the _Interest_ may not be punctually
paid. Under the above circumstances should any one be found willing to
lend the desired Sum, he will much _surprise_, and particularly
_oblige_ the author of this advertisement.--Direct for A. B. C.
George’s Coffeehouse, Haymarket.
Even the “author” of this, confident and assured as he must be
generally, seems to doubt the readiness of people to part with their
money without some inducement, no matter how slight. If A. B. C. had
offered something impossible of fulfilment in return for the desired
loan, he would very likely have had many applications, whereas it would
be hard to believe that in the present instance he had even one. Now, if
he had adopted a plan similar to that which is advertised in the
_Morning Chronicle_ of April 9, 1776, he would have had a much better
chance of raising the wind. This must have arrested the attention and
diverted the current of pocket-money of many young lovers:--
AFFECTION.
Public-domain text, read in full here on John Shaqi.
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