A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
ANY Lady or Gentleman who has made an honourable Connection, may be
acquainted if the other party has a reciprocal Affection; and so nice
is the method, that it gives in a great measure the degree of esteem.
No fortune-telling, nor anything trifling in it, but is a serious and
sincere Procedure. To divest any apprehension of discovery of parties,
the initials of their names is sufficient. That the meaning of the
advertiser may be ascertained, it is only asked for A. B. to know if
C. D. has a genuine affection; and of C. D. if A. B. has the like. It
is requested that honest Initials be sent, else the deposit of two
shillings and sixpence is useless. But to convince those that send for
the intelligence of the use of this, they need only to send with the
real, other Initials indifferent to them, and they will be satisfied.
Absence or distance does not abate the certainty of the then present
Esteem and Affection.
Letters (free) directed to S. J., No. 11, Duke-street, Grosvenor
Square, will have honest answers left there, or sent conformable to
the address, in a day or two after their Receipt.
The next advertisement we find in our collection savours less of
affection, for the desire of the inserter seems to be to prevent some
one to whom he has an objection inheriting entailed estates. It has its
value, in addition to what consideration may be given to it as a
specimen of the manners of the last century, as showing the kind of
people who then made the laws. Decency must have made a decided advance,
look at it from what point we will, since April 16, 1776, when this
appeared in the _Public Advertiser_:--
A GENTLEMAN who hath filled two succeeding seats in Parliament, is
near sixty years of age, lives in great splendour and hospitality, and
from whom a considerable Estate must pass if he dies without issue,
hath no objection to marry any Widow or single Lady, provided the
party be of genteel birth, polite manners, and five, six, seven, or
eight Months gone in her Pregnancy.
Letters directed to ---- Brecknock, Esq., at Will’s Coffee House,
facing the Admiralty, will be honoured with due attention, secrecy,
and every possible mark of respect.
In the _Daily Advertiser_ of July, in the same year, we find the
following, which, though of a much more legitimate character than that
just quoted, and directed to the interests of fair and honest trading,
will repay perusal:--
Public-domain text, read in full here on John Shaqi.
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