A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
A SINGLE Gentleman of Fortune, who lives in a genteel private style,
is desirous of meeting with an agreeable genteel young Lady, of from
20 to 30 years of age, not older, to superintend and take upon her the
management of his House and Servants, for which she will be
complimented with board, &c. As the situation will be quite genteel,
it will not suit any but such who has had a liberal Education, and who
has some independance of her own, so as to enable her always to appear
very genteel, and as a relation or particular friend, in which
character she will always be esteemed, and have every respect paid
her, so as to render the situation and every thing else as agreeable
as possible.
Any lady inclining to the above, will please to direct with name and
address, to M. H., Esq., to be left at No. 7, the Bookseller’s, in
Great Newport Street, near St Martin’s Lane; she will be waited on, or
wrote to, but with the greatest delicacy, and every degree of strict
honour and secrecy.
Strict honour and secrecy seems to be an essential to the successful
completion of the designs of many advertisers of this time, but they are
to be all on one side, in company with an amount of blind credulity
which would be wonderful if it were not repeatedly exhibited in modern
days. Here is an honourable and secret venture which appears in the
_Morning Post_ of December 17, 1779, and which was doubtless very
successful:--
A GENTLEMAN who knows a Method which reduces it almost to a certainty
to obtain a very considerable sum, by insuring of Numbers in the
Lottery, is advised by his Friends to offer to communicate it to
those who wish to speculate in that Way. The advantage that is
procured by proceeding according to his Principles and Directions,
will be plainly demonstrated and made perfectly evident to any who
chuses to be informed of it. The terms are Ten Guineas each person,
and they must engage not to discover the plan for the space of
eighteen months. If those who are willing to agree to the above terms
will be pleased to address a line to J. R. C. at the Union
Coffee-House, Cornhill, or the York Coffee House, St James’s Street,
they will be immediately informed where to apply. Those who have lost
money already (by laying it out improperly) insuring of Numbers, may
soon be convinced how much it will be to their advantage to apply as
above.
_N.B._--This advertisement will be inserted in this morning’s Paper
only.
A suspicious person would have fancied that the friends of J. R. C.,
unless they were dissimilar from other friends, would have used the
information for their own benefit--but generous and self-abnegating
people do turn up in history in the most unexpected and unaccountable
ways. Another specimen of the secret and honourable kind, though in it
the secrecy and honour have to be on the side of the advertiser,
follows. It is in the _Morning Post_, April 18, 1780, and runs thus:--
Public-domain text, read in full here on John Shaqi.
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