A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
Those were happy times, indeed, when no such vulgar thing as merit was
allowed to interfere with a man’s upward progress in life, provided he
possessed capital, which could always secure him good interest in more
ways than one. Money was at full value then, and the following, from
the _Morning Post_ of October 18, 1781, is one among many endeavours to
obtain it in larger or smaller quantities:--
WANTED immediately, or as soon as can be met with, that invaluable
acquisition (when once gained) A SINCERE Friend, by a person who in
the early part of his life had many; but who, from the all-powerful
hand of Death and other fortuitous incidents, has been deprived of all
those whom he could once call by that sacred Name, and to whom he
could apply either for Counsel or Assistance. The author of this
Advertisement is a Middle-aged man, in a genteel situation of Life, a
Housekeeper, has a decent Income, but yet, is so circumstanced as to
have a particular occasion for FIFTY OR SIXTY Pounds, for a Year and a
half or thereabouts. He wishes therefore to meet with a Person of
liberal and generous Sentiments, who would assist him with the above
trifling Sum. He flatters himself he can make the mode of payment
quite agreeable to any Gentleman, Lady, or Tradesman of credit, who
may be induced to answer this advertisement from a motive arising from
the secret satisfaction there is in rendering a Service.--A line
directed for S. E., and left at the Morning Post Office, will be
immediately attended to.
Public-domain text, read in full here on John Shaqi.
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