A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
The public events of Holland are known to every one who can and will
read the newspapers, but they alone who are able to get a peep into
private correspondence can be informed, though they will not all of
them _believe_, that _Lord Beauchamp_ is actually giving dinners--aye,
and good dinners too--at the _Hague_.
* * * * *
_THE TIMES._
Why change the head?
This question will naturally come from the Public--and _we_ the TIMES,
being the PUBLIC’S most humble and most obedient Servants, think
ourselves bound to answer.
All things have _heads_--and all _heads_ are liable to _change_--
Every sentence and opinion advanced and supported by Mr. _Shandy_, on
the influence and utility of a well-chosen surname, may be properly
applied in shewing the recommendations and advantages which result
from placing a striking title-page before a book, or an inviting HEAD
on the front page of a NEWS-PAPER.
A HEAD so placed, like those _heads_ which once ornamented _Temple
Bar_, or those of the _Great Attorney_ or _Great Contractor_ which,
not long since, were conspicuously elevated for their _great actions_,
and were exhibited in _wooden frames_, at the _East_ and _West_-ends
of this metropolis, never fails of attracting the eyes of passengers,
though indeed we do not expect to experience the lenity shewn to these
_great exhibitors_; for probably THE TIMES will be pelted without
mercy.
But then a _head_ with a _good face_ is a harbinger or gentleman usher
that often strongly recommends even DULNESS, FOLLY, IMMORALITY, or
VICE--The immortal LOCKE gives evidence to the truth of this
observation. That great philosopher has declared that, though
repeatedly taken in, he never could withstand the solicitations of a
well-drawn title-page--authority sufficient to justify _us_ in
assuming a _new head_, with a _new set of features_, but not with a
design to impose; for we flatter ourselves the HEADS of THE TIMES will
not be found deficient in _intellects_, but by putting a _new face_ on
affairs, will be admired for the _light_ of its _countenance_ wherever
it appears.
To advert to our first position.
THE UNIVERSAL REGISTER has been a name as injurious to the
_Logographic News-Paper_ as TRISTRAM was to MR. SHANDY’S SON--but OLD
SHANDY forgot he might have rectified by _confirmation_ the mistake of
the _parson_ at _baptism_, and with the touch of a _Bishop_ have
changed TRISTRAM to TRISMEGESTUS.
Public-domain text, read in full here on John Shaqi.
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