A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
THE UNIVERSAL REGISTER, from the day of its first appearance to the
day of its _confirmation_ has like TRISTRAM suffered from innumerable
casualities, both laughable and serious, arising from its _name_,
which on its introduction was immediately curtailed of its fair
proportion by all who called for it, the word _Universal_ being
_universally_ omitted, and the word _Register_, only, being retained.
“Boy, bring me the _Register_.” The waiter answers, “Sir, we have not
a library, but you may see it at the _New Exchange Coffee House_.”
“Then I’ll see it there,” answers the disappointed politician, and he
goes to the _New Exchange_ and calls for the _Register_; upon which
the waiter tells him he cannot have it if he is not a subscriber--or
presents him with the Court and City Register, the _Old Annual
Register_, or the _New Annual Register_; or if the Coffee House be
within the Purlieus of Covent Garden, or the Hundreds of Drury--slips
into the politician’s hand “_Harris’s Register_ of Ladies.”
For these and other reasons, the parents of the UNIVERSAL REGISTER
have added to its original name that of the
_TIMES,_
Which, being a _monosyllable_, bids defiance to _corrupters_ and
_mutilaters_ of the language.
THE TIMES! What a monstrous name! Granted--for THE TIMES _is_ a
many-headed monster that speaks with a hundred tongues, and displays a
thousand characters, and in the course of _its_ transformations in
life assumes innumerable shapes and humours.
The critical reader will observe we personify our _new name_, but as
we give it no distinction of sex, and though _it_ will be _active_ in
_its_ vocations, yet we apply to _it_ the _neuter gender_.
THE TIMES, being formed of materials and possessing qualities of
opposite and heterogeneous natures, cannot be classed either in the
animal or vegetable _genus_; but like the _Polypus_ is doubtful, and
in the discussion, description, dissection, and illustration, will
employ the pens of the most celebrated of the _Literati_.
THE HEADS OF THE TIMES, as has been said, are many; they will however
not always appear at the same time, but casually, as public or private
affairs may call them forth.
The principal or leading heads are--
The LITERARY,
POLITICAL,
COMMERCIAL,
PHILOSOPHICAL,
CRITICAL,
THEATRICAL,
FASHIONABLE,
HUMOUROUS,
WITTY, &c., &c.
Each of which are supplied with a competent share of intellects for
the pursuit of their several functions; an endowment which is not in
_all time_ to be found even in the HEADS of the _State_--The _heads_
of the _Church_--the _heads_ of the _Law_--the _heads_ of the
_Navy_--the _heads_ of the _Army_--and though _last_, not _least_, the
_great heads_ of the _Universities_.
Public-domain text, read in full here on John Shaqi.
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