A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
In their haste they took away the Tankard, to which they are heartily
welcome; to the Tablespoons and the light Guineas which were in an old
red morocco pocket-book, they are also heartily welcome; but in the
said Pocket-book there were several loose Papers, which consisted of
private Memorandums, Receipts, etc. can be of no use to his kind and
friendly Visitors, but are important to him: he therefore hopes and
trusts they will be so polite as to take some opportunity of returning
them.
For an old family Watch, which was in the same Drawer, he cannot ask
on the same terms; but if any could be pointed out by which he could
replace it with twice as many heavy Guineas as they can get for it, he
would gladly be the Purchaser.
W. R.
A few nights after, a packet, with the following letter enclosed, was
dropped into the area of the house: “Sir,--You are quite a gemman. Not
being used to your Madeira, it got into our upper works, or we should
never have cribbed your papers; they be all marched back again with the
red book. Your ale was mortal good; the tankard and spoons were made
into a white soup, in Duke’s Place, two hours afore daylite. The old
family watch cases were at the same time made into a brown gravy, and
the guts, new christened, are on their voyage to Holland. If they had
not been transported, you should have them again, for you are quite the
gemman; but you know, as they have been christened, and got a new name,
they would no longer be of your _old_ family. And soe, sir, we have
nothing more to say, but that we are much obligated to you, and shall be
glad to sarve and visit you, by nite or by day, and are your humble
sarvants to command.” Honour had then, it would appear, not quite
departed from among thieves.
At the end of last century a provincial attorney advertised an estate
for sale, or to be exchanged for another, stating that he was appointed
_Plenipotentiary_ to _treat_ in the business; that he had ample
_credentials_, and was prepared to _ratify his powers_; that he would
enter into _preliminaries_ either upon the principle of the _statu quo_
or _uti possidetis_; that he was ready to receive the _project_ of any
person desirous to make the purchase or exchange, and to deliver his
_contre projet_ and _sine quâ non_, and, indeed, at once give his
_ultimatum_, assuring the public that as soon as a _definitive treaty_
should be _concluded_, it would be _ratified_ by his constituent and
duly _guaranteed_. He was evidently astonished at his own unexpected
importance.
Public-domain text, read in full here on John Shaqi.
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