A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
Advertisements of the kind which form the subject of this chapter have
been so often made matter of comment and speculation, have so often
received the attention of essayists and the ridicule of comic writers,
that it is hard to keep out of the beaten track, and to find anything
fresh to say upon a topic which seems utterly exhausted. Yet the store
of fun is so great, and the excellence of many old and new stories so
undoubted, that courage is easily found for this the most difficult part
of the present work. Difficult, because there is an embarrassment of
riches, an enormous mine of wealth, at command, and the trouble is not
what to put in, but what to leave out, from a chapter on quaint and
curious advertisements. Difficult again, because some of the best
stories have been told in so many and such various guises, that until
arriving at the ends it is hard to tell they have a common origin, and
then the claims of each version are as near as possible equal. There is,
however, a way out of all difficulties, and the way in this is to verify
the advertisements themselves, and pay no attention to the apocrypha to
which they give rise; and though it is a tedious proceeding, and one
which shows little in return for the pains taken, it may be something to
our readers to know, that curious as many of the specimens given are,
they are real and original, and that in the course of our researches we
have unearthed many impostures in the way of quotations from
advertisements which have never yet appeared, unless private views of
still more private copies of papers have been allowed their
promulgators. There is, after all, little reason for a display of
inventive power, for the real material is so good, and withal so
natural, as to completely put the finest fancy to a disadvantage. It has
already been remarked that in the whole range of periodical literature
there is no greater curiosity than the columns daily devoted to
advertisements in the _Times_. From them, says a writer a few years
back, “the future historian will be able to glean ample and correct
information relative to the social habits, wants, and peculiarities of
this empire. How we travel, by land or sea--how we live, and move, and
have our being--is fully set forth in the different announcements which
appear in a single copy of that journal. The means of gratifying the
most boundless desires, or the most fastidious taste, are placed within
the knowledge of any one who chooses to consult its crowded columns.
Should a man wish to make an excursion to any part of the globe between
Cape Horn and the North Pole, to any port in India, to Australia, to
Africa, or to China, he can, by the aid of one number of the _Times_,
make his arrangements over his breakfast. In the first column he will
find which ‘A 1 fine, fast-sailing, copper-bottomed’ vessel is ready to
take him to any of those distant ports. Or, should his travelling
aspirations be of a less extended nature, he can inform himself of the
Public-domain text, read in full here on John Shaqi.
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