A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
distance,” whose polite attention is so constantly invoked. The
remaining specimen appeared in the _Irish Times_, and runs thus: “To
Insurance Offices.--Whatever office the late William H. O’Connell, M.D.
life was insured will please to communicate or call on his widow, 23
South Frederick Street, without delay.” One hardly knows which to admire
most, the style or the _insouciance_ of the demand.
Of curious advertisements which are such independent of errors,
selfishness, or moral obliquity, we have in the purely historical part
of this work given plenty specimens from olden times; but there are
still a few samples of the peculiarities of our ancestors which will
bear repetition in this chapter, more especially as most of them have
not before been unearthed from their original columns. Before quoting
any of those which are purely advertisements in the ordinary sense of
the word, we will present to our readers a curious piece of puffery
which appeared in an Irish paper for May 30, 1784, and which from its
near connection with open and palpable advertising, and from its
whimsical character, will not be at all out of place, and will doubtless
prove interesting, especially to those of a theatrical turn of mind, as
it refers to the gifted Sarah Siddons’s first appearance in Dublin. The
article runs thus: “On Saturday, Mrs Siddons, about whom all the world
has been talking, exposed her beautiful, adamantine, soft, and lovely
person, for the first time, at Smock-Alley Theatre, in the bewitching,
melting, and all-tearful character of _Isabella_. From the repeated
panegyrics in the impartial London newspapers, we were taught to expect
the sight of a heavenly angel; but how were we supernaturally surprised
into the most awful joy, at beholding a mortal goddess. The house was
crowded with hundreds more than it could hold,--with thousands of
admiring spectators, that went away without a sight. This extraordinary
phenomenon of tragic excellence! this star of Melpomene! this comet of
the stage! this sun of the firmament of the Muses! this moon of blank
verse! this queen and princess of tears! this Donnellan of the poisoned
bowl! this empress of the pistol and dagger! this chaos of Shakspeare!
this world of weeping clouds! this Juno of commanding aspects! this
Terpsichore of the curtains and scenes! this Proserpine of fire and
earthquake! this Katterfelto of wonders! exceeded expectation, went
beyond belief, and soared above all the natural powers of description!
She was nature itself! She was the most exquisite work of art! She was
the very daisy, primrose, tuberose, sweet-brier, furze-blossom,
gilliflower, wall-flower, cauliflower, auricula, and rosemary! In short,
she was the bouquet of Parnassus! Where expectation was raised so high,
it was thought she would be injured by her appearance; but it was the
audience who were injured:--several fainted before the curtain drew up!
When she came to the scene of parting with her wedding-ring, ah! what a
Public-domain text, read in full here on John Shaqi.
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