A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
sight was there! the very fiddlers in the orchestra, ‘albeit, unused to
the melting mood,’ blubbered like hungry children crying for their bread
and butter; and when the bell rang for music between the acts, the tears
ran from the bassoon players’ eyes in such plentiful showers, that they
choked the finger stops; and making a spout of the instrument, poured in
such torrents on the first fiddler’s book, that, not seeing the overture
was in two sharps, the leader of the band actually played in one flat.
But the sobs and sighs of the groaning audience, and the noise of corks
drawn from the smelling-bottles, prevented the mistake between flats and
sharps being discovered. One hundred and nine ladies fainted! forty-six
went into fits! and ninety-five had strong hysterics! The world will
scarcely credit the truth, when they are told, that fourteen children,
five old women, one hundred tailors, and six common-councilmen, were
actually drowned in the inundation of tears that flowed from the
galleries, the slips, and the boxes, to increase the briny pond in the
pit; the water was three feet deep; and the people that were obliged to
stand upon the benches, were in that position up to their ankles in
tears! An Act of Parliament against her playing any more will certainly
pass.” As this effusion appeared almost immediately after the famous
actress’s first appearance, we are hardly wrong in considering it as
half an advertisement. It must certainly have helped to draw good houses
during the rest of her stay.
Lovers of the gentle craft maybe interested to know that what was
perhaps the earliest advertisement of Izaak Walton’s famous little book
“The Compleat Angler” was published in one of Wharton’s Almanacs. It is
on the back of the dedication-leaf to “Hemeroscopeion: Anni Æra
Christianæ, 1654.” Hemeroscopeion was William Lilly, and the almanac
appeared in 1653, the year in which Walton’s book was printed. The
advertisement says:--
There is published a Booke of Eighteen-pence price, called _The
Compleat Angler_, Or, _The Contemplative man’s Recreation_: being a
Discourse of Fish and Fishing. Not unworthy the perusall. Sold by
_Richard Marriot_ in S. _Dunstan’s_ Church-yard, _Fleetstreet_.
Public-domain text, read in full here on John Shaqi.
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