A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
A correspondent, writing in Hone’s Table-Book, date August 1827, says it
was in the early part of the century “a prevalent custom to have ‘bidden
weddings’ when a couple of respectability and of slender means were on
the eve of marriage; in this case they gave publicity to their
intentions through the medium of the _Cumberland Pacquet_, a paper
published at Whitehaven, and which about twenty-nine years ago was the
only newspaper printed in the county. The editor, Mr John Ware, used to
set off the invitation in a novel and amusing manner, which never failed
to insure a large meeting, and frequently the contributions made on the
occasion, by the visitors, were of so much importance to the new-married
couple that by care and industry they were enabled to make so good ‘a
fend as niver to look ahint them.’” That this or a similar custom was
practised commonly a generation ago in Wales, where it is even now
occasional, a notice issued from Carmarthen shows. It is peculiar, and
runs thus:--
CARMARTHEN, April 12, 1836.
AS we intend to enter the MATRIMONIAL STATE on THURSDAY, the 5th of
MAY next, we are encouraged by our Friends to make a BIDDING on the
occasion the same Day, at the Sign of the ANGEL, situate in
LAMMAS-STREET; when and where the favour of your good and agreeable
Company is most humbly solicited, and whatever donation you may be
pleased to confer on us then, will be thankfully received, warmly
acknowledged, and cheerfully repaid whenever called for on a similar
occasion,
By your most obedient humble Servants,
DAVID DANIEL
(Shoemaker,)
RUTH EVANS.
THE Young Man, and his Mother, (Mary Daniel,) and his Brother and
Sister (Joshua and Anne,) desire that all gifts of the above nature
due to them, be returned on the said Day, and will be thankful for all
favours granted.
Also, the Young Woman, and her Mother (Sarah Evans,) and her
Grand-father and Grand-mother (John and Frances Evans,) desire that
all Gifts of the above nature due to them, be returned on the above
Day, and will be thankful with her Uncle and Aunt (Benjamin and
Margaret Evans, Penrhywcoion,) for all additional favours granted.
Public-domain text, read in full here on John Shaqi.
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