A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
The applications made by means of the notes which follow the
advertisement show that the promise made by David and Ruth to repay all
amounts when called upon is something more than a mere flourish. We
should not like, though, to guarantee that these promises were always
kept, and have no doubt that the concocters of the foregoing found, as
so many others did before them, and not a few have done since, that
kindness is generally obtained from the least expected, and often the
least valued, quarter. This is a glorious dispensation of providence,
and few people who have experienced misfortune, or have been in want of
assistance, but have felt how compensating is the hidden power which
guides our destinies. Yet writers who constantly rail about the
insincerity of friendship make little or no mention of those truest
friends, the friends who appear uninvoked, and do whatever has been
asked in vain of others who may have promised freely, or who are in fact
indebted to those they ignore in the moment of adversity.
Burly old Grose, the friend of Burns, in his “Olio” gives a curious
specimen of composition, which he says was the effort of a mayor in one
of our University towns, though which is not stated. It tells us that--
WHEREAS, a Multiplicity of Dangers are often incurred by Damage of
outrageous Accidents by Fire, we whose Names are undersigned, have
thought proper that the Benefit of an Engine, bought by us, for the
better Extinguishing of which, by the Accidents of Almighty God, may
unto us happen, to make a Rate to gather Benevolence for the better
propagating such useful Instruments.
Some clever student of style may be able to tell, by a clue invisible
to the uninitiated, whether this is Oxford or Cambridge. We are not
learned in such matters, and so prefer to admire, without troubling
ourselves to identify.
Public-domain text, read in full here on John Shaqi.
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