A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
G. Wilson humbly as before
Resumes his thankfulness once more
For favours formerly enjoy’d
In, by the public, being employ’d.
And hopes this public intimation
Will meet with candid acceptation.
The world knows well he makes _boots_ neatly
And, as times go, he sells them cheaply.
’Tis also known to many a hundred
Who at his late invention wonder’d,
That polish’d _leather boxes_, _cases_,
So well known now in many places,
With _powder-flasks_ and _porter-mugs_,
And jointed _leather arms_ and _legs_.
Design’d for use as well as show,
_Exempli gratia_ read below,[34]
Were his invention; and no claim
Is just by any other name.
With numbers of production more,
In leather ne’er performed before.
In these dead times being almost idle,
He tried and made a _leather fiddle_.
Of workmanship extremely neat,
Of tone quite true, both soft and sweet.
And finding leather not a mute
He made a _leather German flute_,
Which play’d as well and was as good
As any ever made of wood.
He for an idle hour’s amusement
Wrote this exotic advertisement,
Informing you he does reside
In head of Canongate, south side,
Up the first wooden-railed stair,
You’re sure to find his Whimship there.
In Britain none can fit you better
Than can your servant the _Bootmaker_.
GAVIN WILSON.
Notwithstanding that their day is past, occasional poetical
advertisements are to be found in the papers now. They are, as a rule,
infinitely bad, and the following is so very different from the general
run of them, that we cannot help quoting it. Perhaps it was written
after taking a dose of “Lamplough,” which is said on authority to have
so many beneficial effects, that power over writers of verse in general,
and the writer of the following in particular, may easily be included
among them. So all minor poets had better study this, which we extract
from a “weekly” a year or so ago:--
A DRINKING SONG.
IF ever your spirits are damp, low,
And bilious; you should, I opine,
Just quaff a deep bumper of Lamplough--
Of Lamplough’s Pyretic Saline.
The title is quaint and eccentric--
Is probably so by design--
But they say for disturbances ventric
There’s nought like Pyretic Saline.
Don’t bid me become exegetic,
Or tell me I’m only a scamp low,
If I can tell you more of Pyretic
Saline manufactured by Lamplough.
A second good specimen was published in a theatrical paper at the time
when Mr J. S. Clarke, an American comedian, whose strength is in his
advertisements, and who is well known this side the Atlantic, was
playing in “The Rivals.” It is entitled
SAVED.
IT was a chill November eve and on the busy town
A heavy cloud of yellow fog was sinking slowly down;
Upon the bridge of Waterloo, a prey to mad despair,
There stood a man with heavy brow and deep-lined face of care.
Public-domain text, read in full here on John Shaqi.
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