A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
list very greatly, by pointing your eyes to paragraphs of a later date;
but the subject is a very unpleasant one, and I at present forbear. ‘My
poverty, but not my will consents’ may do in a play; but it is a sad
excuse for the editor of a daily publication: and it is _criminal_, Sir,
when we consider how many young minds may thus be empoisoned.” We trust
this letter will be taken as evidence that we have in the preceding
chapter by no means selected the worst specimens of the style which
pervaded advertisements at the close of the last century and beginning
of the present.
The believers in vested interests may see by an advertisement of the
year 1804, that proprietorial rights were respected in those days even
among beggars:--
TO be disposed of for the benefit of the poor widow a Blind Man’s WALK
in a charitable neighbourhood, the comings-in between twenty-five and
twenty-six shillings a week, with a dog well drilled, and a staff in
good repair. A handsome premium will be expected. For further
particulars, inquire at No. 40, Chiswell Street.
The halcyon days of cadgers and crossing-sweepers are over, and we no
longer hear of members of either profession leaving fortunes. It has
often been source of wonder to us how a right was maintained in any
particular crossing or walk. It is presumable, of course, that no action
would lie in the event of one man taking another’s favourite corner;
yet, if story-tellers are to be depended upon, the “good-wills” of these
places in days gone by were worth not hundreds alone, but thousands of
pounds. The new police and the mendicity societies have considerably
disturbed such sinecures, and even those affectionate parents that of
late years lived on the earnings of their young, who pretended to sell
cigar-lights and newspapers, but who in reality begged freely, have been
driven to earn their own meals by the officers of the various
school-boards. So passes away the glory of free trade from this
over-legislated and effete old country, where no one is allowed to do as
he likes if it at all interferes with the comfort of his
neighbours--except, of course, when he is rich and the neighbour is
poor. Passing on to 1811, we come upon a quaint request for a servant in
the _Morning Post_ of December 4:--
Public-domain text, read in full here on John Shaqi.
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