A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
All for the small price of twelve guineas per annum, about half what a
decent housemaid expects, and with less than half the liberty of a
scullion. Yet this advertisement appeared in the _Times_, and is but the
representative of others of the same kind, not one of which is supposed
to betray meanness or poverty of spirit on the part of its originator.
For twelve guineas a year, the poverty-stricken orphan or daughter of
some once rich speculator is to teach French, music, singing, writing,
arithmetic, geography, history, and other of the “usual branches of
education,” to two young ladies, who it is only fair to expect would be
much more like the brassfounder’s daughter who objected to Ruth Pinch
than similar to the charge of Becky Sharp when she occupied a
governess’s position. In addition to the drudgery of teaching, there is
the charge of the young ladies’ wardrobe, which means an occupation of
itself; and then comes--oh, worst of all!--the social disposition, by
which is undoubtedly meant a capacity for doing whatever any other
member of the family may object to do--for being the drudge of the
drawing-room when the little tyrants of the nursery are abed and asleep.
By the manners of a gentlewoman is understood a capacity for receiving
studied insult without resentment, and by treatment as one of the family
such care and comfort as would cause the cook to take her instant
departure. And all this for twelve guineas per annum! This may be called
an overdrawn picture, but that is what is said of most self-evident
facts. And what father worthy of the name would die easily if he thought
that his tenderly-nurtured daughters were likely to be grateful for the
protection and the salary offered in the foregoing specimen
advertisement? Yet many a young girl has suddenly found herself divested
of every luxury, and subject to the tender mercies of those who regard a
nursery governess as “one of the family.” There is an old story in
reference to the selection of governesses which is worth repeating here.
A lady wrote to her son requesting him to find a teacher for his
sisters, and enumerating a long list of qualifications, somewhat similar
to those generally expected in a pretentious family. The son seems to
have been wiser than his mother, for he replied stating that he had
studied the requirements, and that when he found a young lady possessed
of them all, he should endeavour to engage her, not as a governess for
his sisters, but as a wife for himself. Marriage alters women, however,
as the subjoined notice from an Irish paper proves to the most
sceptical:--
Public-domain text, read in full here on John Shaqi.
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