A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
A gentleman who had noticed the inscription was led by curiosity to call
at the address indicated. Having expressed his desire to see the widow
Cabochard, he was immediately ushered into the presence of a
fashionably-dressed and full-bearded man, who asked him what was the
object of his visit. “I come to see the widow Cabochard.” “Well, sir,
here she is.” “I beg your pardon, but I wish to see the lady in person.”
“Sir, I am the widow Cabochard.” “I don’t exactly understand you. I
allude to the relict of the late Pierre Cabochard, whose monument I saw
yesterday at the Père la Chaise.” “I see, I see,” was the smiling
rejoinder. “Allow me to inform you that Pierre Cabochard is a myth, and
therefore never had a wife. The tomb you admired cost me a good deal of
money, and, although no one is buried there, it proves a first-rate
advertisement, and I have had no cause to regret the expense. Now, sir,
what can I sell you in the way of groceries?” The art of mingling
mourning and money-making was still better illustrated in the following
notice of a death in a Spanish paper:--
This morning our Saviour summoned away the jeweller, Siebald Illmaga,
from his shop to another and a better world. The undersigned, his
widow, will weep upon his tomb, as will also his two daughters, Hilda
and Emma; the former of whom is married, and the latter is open to an
offer. The funeral will take place to-morrow.--His disconsolate widow,
Veronique Illmaga. P. S. This bereavement will not interrupt our
employment which will be carried on as usual, only our place of
business will be removed from No. 3, Tessi de Teinturiers to No. 4,
Rue de Missionaire, as our grasping landlord has raised our rent.
Advertisements which now and again appear in the _Times_ from people who
seek employment or money are both curious and eccentric, and in none of
them do the writers suffer at all from bashfulness or modest ideas of
their own qualifications. In this, which is an appeal for a situation,
the constructor describes himself as
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