A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
ARTICLED ASSISTANT.--If the GENTLEMAN who called at Messrs ---- and
---- 29, Poultry, on Thursday the 20th February in answer to an
advertisement in that day’s _Times_ for “An Articled Assistant” will
CALL again at the office to which he was referred, and where he stated
that he was a Cambridge man &c., no doubt satisfactory arrangements
can be made, as appearance is the chief object.
Appearance is indeed the chief object of attention at the present day,
and its influence goes much farther than people imagine, even at the
very time they are subscribing to it. Not alone does it affect the
positions of the drapers’ young man, the shop-walker, and the modern
_jeune premier_, the latter of whom may be an idiot so long as he is
young, tall, slim, and good-looking, but it materially influences a
higher class of society. Day after day we see men credited, by means of
lying heads and faces, with the qualifications and abilities they do not
possess; and, on the other hand, we as frequently find the mildest and
most benevolent of gentlemen regarded as desperate characters or
hard-fisted old curmudgeons. No one will nowadays believe that a man who
does not look very clever or very foolish can do anything in literature
or the arts above the common run; and the most frequent exclamation to
be heard after a real celebrity has been seen is one of disappointment,
so little will he bear comparison with the ideal. Appearances were never
more deceptive, and never more believed in, than they are now.
Stories of advertising tombstones, some true, some apocryphal, are
plentiful, and the best of those in which reliance can be placed is that
about the Parisian grocer. It is well known that at the Père la Chaise
Cemetery, near Paris, there stands, or stood, in a conspicuous position,
a splendid monument to Pierre Cabochard, grocer, with a pathetic
inscription, which closes thus:--
His inconsolable widow
dedicates this monument to his memory
and continues the same business at the
old stand, 187, Rue Mouffetard.
Public-domain text, read in full here on John Shaqi.
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