A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
For the benefit of those who are curious about men of rank, and in the
interests of those who may like to speculate as to who this holder of a
distinguished public office may have been, we will state that the
advertisement appeared just thirty years ago. There were then, and have
been since, many men in office who wanted four thousand pounds; in fact
it would be a hard matter to find a man anywhere to whom that
amount--or, for the matter of that, a good bit less--would not be
agreeable. That these advertisements were not altogether fruitless,
this, from the _Times_ of February 1851, would seem to show:--
TRURO.--The generous friend who transmitted from this place under
cover to the Secretary, G.P.O. an ENVELOPE containing a SUM of MONEY
is gratefully informed that the individual for whom it was intended
was relieved by it to an extent of which he can form no conception,
and is earnestly entreated COMMUNICATE, if not his name, at least an
address to which a letter may be sent.
W. H.
Men reduced in circumstances seem to have less and less chance as the
world gets older. There would not be much good got out of an
advertisement for money nowadays, whatever the original position of
advertiser, unless he could promise something in return. His promise
might be quite impossible of performance, but still it would be
something; and if we are to judge by most of the swindling
advertisements which have succeeded in taking in thousands of people,
the more improbable the undertaking the more probable the success. Here
is another man of high rank, of later date, who only asks for
employment. A good pinch of salt must, we think, be taken with the
concluding sentence of the application:--
IT WOULD BE A NOBLE ACT OF HUMANITY if any generous and kind-hearted
individual would procure or grant EMPLOYMENT to a suffering
individual, in whose behalf this appeal is made. He is of high rank,
education, and manners, and in every point of view fit to fill any
situation. He is without influential friends, and from complicated
frauds and misfortunes, is unable to continue the education of eight
lovely children. He seeks nothing for himself, except to be so placed,
giving to the hands of his kind benefactor all he receives for his
children’s present and future support. This will save him from a
broken heart. Any situation that will enable him to effect this object
will be received with heartfelt gratitude, and filled with honour,
assiduity, and fidelity. Most respectable reference, &c. N.B. No
pecuniary assistance can be received. Address ----.
Public-domain text, read in full here on John Shaqi.
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