A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
A man of “high rank, education, and manners,” without influential
friends, is certainly an anomaly in this country; and the “eight lovely
children” forcibly remind us of the large families which begging-letter
impostors and cadgers generally have constantly at home, hungering not
so much for education as for bread and meat. The mention of high birth
reminds us of the many advertisements which have in the course of years
appeared from people who, not satisfied with being rich, seek to be
fashionable, and who offer free quarters and other advantages to any one
possessed of the _entrée_ to Society, and yet not over-gifted with the
more solid blessings of this world. Of course these generally appear in
the most fashionable papers, and the specimen which follows is taken
from the _Morning Post_ of half-a-dozen years ago. With the exception
that it mentions foreign towns, it is almost identical with others which
have appeared in reference to our own most exclusive circles:--
SEASONS at SPA and BRUSSELS.--A Lady and Gentleman, well connected,
offer to RECEIVE as their GUEST, free of all expense, a lady or a
gentleman of family, who, in sole return for the freedom of home,
could give the entrée into Belgian society. Spa in the summer,
Brussels in the winter. A small establishment. A good cook. The
highest references.--Address P. R., Poste Restante, Brussels.
Such notices as this go far to prove the truth of the saying that there
are blessings beyond price, that is, of course, always supposing the
advertisements were unsuccessful. We shall never in future meet any loud
vulgar person in Society--provided we are ever admitted within the
sacred portal--without suspecting him of having crawled in by means of
bribery. Yet our suspicions may alight upon the very leaders of _ton_;
for, so far, the most vulgar men we ever met--among gentlemen--were a
horse-racing earl and a coach-driving viscount, and they could have been
backed against any four men in that army, the peculiarities of which,
while in the Low Countries, will be found recorded in “Tristram Shandy.”
Among other advertisements in the columns of the leading journal, worthy
of notice in this chapter, are those singular effusions which appear at
intervals, especially during any period of political effervescence, and
which consist of mad schemes, the offspring of enthusiastic patriots and
headlong regenerators of the nation. The following is a fair specimen of
these:--
Public-domain text, read in full here on John Shaqi.
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