A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
The next is a specimen of the present day, and is from the _Times_. Want
of logical consequence is its chief characteristic:--
CANNOT mistake the decision of continued exceeding courtesy. Awaited,
but could not identify. Forgive, dear, if I have been too
superstitious. ’Tis the first fault, though twice repeated, and you
still hold the lash.
Readers may possibly remember two rather singular advertisements which
appeared in the _Telegraph_ quite recently, and were full of gratitude
to the firm which had unwittingly led to a pleasant if questionable
acquaintance between two persons. After this luncheon-baskets will
probably be carried by all gentlemen anxious for adventure--that is,
when they travel on lines the authorities of which graciously permit
their caterers to supply them. Here is the first:--
THE lady who travelled from Bedford to London by Midland train on the
night of the 4th inst., can now MEET the GENTLEMAN who shared with her
the contents of his railway luncheon basket. She enjoys the
recollection of that pleasant meal, and would like to know if he is
going on another journey. Will keep any appointment made at the
Criterion in Piccadilly.--Answer to A.
The application seems to have had the desired effect, for a day or two
afterwards this was published:--
A. will meet you at the Criterion, on Wednesday, at three. Am going on
another journey shortly, and will provide luncheon-basket.--F. M.
Any one who has travelled a distance by Midland or any other of the
lines supplied with refreshments by Spiers & Pond, must have noted what
a great boon to the traveller is the well-stocked basket, which can be
taken in full at one station and delivered out wholly or partially
empty, according as appetite serves, at another. Yet the luncheon-basket
is a very small item in the revolutionisers’ total. Those who have
suffered under the old system of railway refreshments, will admit that
Spiers & Pond fully deserve whatever credit has been given them for
their efforts in the public interest. Ten years ago no man in his senses
would have dreamt of applying for food or drink at a railway buffet
while he could go elsewhere; now Spiers & Pond daily serve thousands who
desert the old familiar taverns and crowd the bars at the various City
stations. Among the many great feats in the way of providing for the
hungry and the thirsty performed by this firm is one which has claims
for particular notice, as it is told in an official report of a
Wimbledon meeting. For the camping-time the following is the record: Of
bread there were eaten 25,000 lbs.; of butter 3 tons; of cheese 1 ton;
of bacon 11 cwt.; of hams 3 tons; of eggs 23,350; of rolls 52,677; of
flour 36 sacks; of tea 1967 lbs.; and of coffee 2240 lbs.; 15 tons
weight of meat were eaten, and 1446 fowls, with 626 ducklings, and 304
goslings. In the way of fish, the consumption of salmon reached 6200
lbs., with 1667 soles, 400 turbot, 80 brill, and 2330 lobsters.
Public-domain text, read in full here on John Shaqi.
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