A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
Vegetables were devoured to the amount of 12 tons, to which must be
added 40,000 lettuces and 500 quarts of shelled peas. In fancy pastry
5000 pieces were made, with 1120 lbs. of biscuits, and 2460 quarts of
cream and water ice. Add to these 720 baskets of strawberries, 75 lbs.
of grapes, 400 pine-apples, 287 tongues, 10,800 bottles of aerated
waters, 896 plus 522 gallons of wine, 130 dozen and 312 gallons of
spirits, 348 hogsheads of beer, 275 lbs. of tobacco, 300 boxes of
cigars, 67 gallons of salad oil, 1½ hogshead of vinegar, 150 lbs. of
mustard, 6000 gallons of claret cup, 13 cases of lemons, 84 tons of ice
brought direct from the ship’s side from Norway, 33 gallons of various
sauces, 120 gallons of pickles, 25,000 sandwiches, 24 tons of sugar, 30
cwt. of currants, and 25,000 lbs. of “Volunteer” plumcake. In addition
to these, large quantities of wines, spirits, &c., were supplied to
sutlers, messmen, and volunteers. On subsequent occasions, when, for
reasons best known to themselves, the Rifle Association has provided its
own commissariat, it has been discovered that the efforts of Spiers &
Pond were by no means overpraised at the time, and that the laudatory
notices received by the men who came from Australia to teach the mother
country a profitable lesson were well deserved. Spiers & Pond have, it
is true, met ample recognition from the press; yet now and again those
gentlemen who consider it the whole duty of a journalist to sneer at
everybody and everything have had their usual fling, and have written
about pretentious eating-house keepers, forgetful of the fact that a
dozen years or so ago they were crying their eyes out because the weary
traveller in Great Britain could nowhere find the accommodation he was
so anxious to pay for. We have been careful not to stray into the
opposite extreme, though a long course of railway journeying under the
old _régime_ of mouldy pork-pies and stale Banbury cakes has made us
feel very well disposed to a firm whose name has already passed into a
proverb.
Some little interest was exhibited in the annexed, which appeared in the
_Times_ a few weeks back, and, according to the side espoused, looks
like just indignation or brutal intolerance:--
SHOULD this meet the eye of the lady who got into the 12.30 train at
New Cross Station on Friday, May 15, with two boys, one of whom was
evidently just recovering from an illness, she may be pleased to
learn that three of the four young ladies who were in the carriage are
very ill with the measles, and the health of the fourth is far from
what her relations could desire.
Public-domain text, read in full here on John Shaqi.
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