A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
existed in London--this was the _Daily Courant_, which occupied the
field alone for a long period, but which ultimately found two rivals in
the _Daily Post_ and the _Daily Journal_, the three being simultaneously
published in 1724. This state of things continued with very little
change during the reign of George I., but publications of every kind
increased abundantly during the reign of his successor. The number of
newspapers annually sold in England, according to an average of three
years ending with 1753, was 7,411,757; in 1760 it amounted to 9,464,790;
in 1767 it rose to 11,300,980; in 1790 it was as high as 14,035,636; and
in 1792 it amounted to 15,005,760. All this time advertising was a
growing art, and advertisements were beginning to make themselves
manifest as the main support and chief source of profit of newspapers,
as well as the most natural channel of communication between the buyers
and sellers, the needing and supplying members of a vast community.
[Illustration:
^Numb. 49^
^Domestick Intelligence,^
Or, News both from
CITY and COUNTRY.
^Published to prevent false Reports.^
^Tuesday^, _Decemb. 23. 1679_.
_London_ Decemb. 22.
LAst Friday being the nineteenth of this Instant _December_, the
Justices of the Peace of _Middlesex_ and _Westminster_ attended His
Majesty in Council, to receive Power and Instructions for the removal
of all Papists from the Cities of _London_ and _Westminster_, in
pursuance of His Majesties late Proclamation to that Purpose, and
being called in, there were Orders given them, to make strict search
for all _Papists_ that are His Majesties Subjects, or any other
_Popish_ Recusants who have not the Priviledge of continuing here, (in
_Sommerset_ House in the Absence of the Queen, as also in His
Majesties Palace at St. _Jame’s_,) and that the said Justices of the
Peace, shall seize and Imprison all that be found Transgressors of the
Law, and Condemners of His Majesties Authority. His Majesty hath also
sent Orders into the Countrey to the several Knights of the Shire, to
take an Exact List of the Names of all the Papists of any repute in
their Respective Counties, and to return the said List to the
Secretary of State, to be communicated to the Council, and that
thereupon such Effectual proceedings would be used against them as the
utmost Severity and Rigour of the Law will allow, and the said Lists
being accordingly returned to the Lords of the Committee appointed to
consider of the most Effectual means for putting the Laws in Execution
against Papists, and for the suppression of Popery (mentioned in our
last) the Lord Chancellor has order to prepare Commissions (in which
the said Lists are to be Inserted) which do Impower and require the
Justices of Peace of the several Counties in _England_ and _Wales_, to
tender the Oaths of Allegiance and Supremacy to all Persons mentioned
therein, and in case of their Denial to take the same, to proceed
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