A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
The grain or berry called coffee, groweth upon little trees only in
the deserts of Arabia. It is brought from thence and drunk generally
throughout all the Grand Seignour’s dominions. It is a simple,
innocent thing, composed into a drink, by being dried in an oven, and
ground to powder, and boiled up with spring water, and about half a
pint of it to be drunk fasting an hour before, and not eating an hour
after, and to be taken as hot as can possibly be endured; the which
will never fetch the skin of the mouth, or raise any blisters by
reason of that heat.
The Turk’s drink at meals and other times is usually water, and their
diet consists much of fruit; the acidities whereof are very much
corrected by this drink.
The quality of this drink is cold and dry; and though it be a drier;
yet it neither heats nor inflames more than hot posset. It so
incloseth the orifice of the stomach, and fortifies the heat within,
that it is very good to help digestion; and therefore of great use to
be taken about three or four o’clock afternoon, as well as in the
morning. It much quickens the spirits, and makes the heart lightsome;
it is good against sore eyes, and the better if you hold your head
over it and take in the steam that way. It suppresseth fumes
exceedingly, and therefore is good against the head-ache, and will
very much stop any defluxion of rheums that distil from the head upon
the stomach, and so prevent and help consumptions and the cough of the
lungs.
It is excellent to prevent and cure the dropsy, gout, and scurvy. It
is known by experience to be better than any other drying drink for
people in years, or children that have any running humours upon them,
as the king’s evil, &c. It is a most excellent remedy against the
spleen, hypochondriac winds, and the like. It will prevent drowsiness,
and make one fit for business, if one have occasion to watch, and
therefore you are not to drink of it after supper, unless you intend
to be watchful, for it will hinder sleep for three or four hours.
It is observed that in Turkey, where this is generally drunk, that
they are not troubled with the stone, gout, dropsy, or scurvy, and
that their skins are exceeding clear and white. It is neither laxative
nor restringent.
_Made and Sold in St Michael’s Alley, in Cornhill, by Pasqua Rosee,
at the sign of his own head._
Public-domain text, read in full here on John Shaqi.
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