A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
In addition to tea and coffee, the introduction and acceptance of which
had certainly a most marked influence on the progress of civilisation,
may be mentioned a third, which, though extensively used, never became
quite so great a favourite as the others. Chocolate, the remaining
member of the triad, was introduced into England much about the same
period. It had been known in Germany as early as 1624, when Johan Frantz
Rauch wrote a treatise against that beverage. In England, however, it
seems to have been introduced much later, for in 1657 it was still
advertised as a new drink. In the _Publick Advertiser_ of Tuesday, June
16-22, 1657, we find the following:--
IN Bishopsgate Street, in Queen’s Head Alley, at a Frenchman’s house,
is an excellent West India drink, called chocolate, to be sold, where
you may have it ready at any time, and also unmade, at reasonable
rates.
Chocolate never, except among exquisites and women of fashion, made
anything of a race with its more sturdy opponents, in this country at
all events, for while tea and coffee have become naturalised beverages,
chocolate has always retained its foreign prejudices.
In the _Kingdom’s Intelligencer_, a weekly paper published in 1662, are
inserted several curious advertisements giving the prices of tea,
coffee, chocolate, &c., one of which is as follows:--
AT the Coffeehouse in Exchange Alley, is sold by retail the right
_coffee powder_, from 4s. to 6s. 8d. per pound, as in goodness; that
pounded in a mortar at 2s. 6d. per pound, and that termed the East
India berry at 18d. per pound. Also that termed the right Turkey
berry, well garbled at 3s. per pound, the ungarbled for lesse, with
directions gratis how to make and use the same. Likewise there you may
have _chocolatta_, the ordinary pound boxes at 2s. 6d. per pound; the
perfumed from 4s. to 10s. per pound. Also _sherbets_, made in Turkie,
of lemons, roses, and violets perfumed, and _Tea_ according to its
goodness. For all which, if any gentleman shall write or send, they
shall be sure of the best, as they shall order, and, to avoid deceit,
warranted under the house-seal--viz., Morat the Great. Further, all
gentlemen that are customers and acquaintance, are (the next New
Year’s day), invited at the sign of the Great Turk, at the new coffee
house, in Exchange Alley, where coffee will be on free cost.
Public-domain text, read in full here on John Shaqi.
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