A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
Another curiosity of the advertisement literature of the seventeenth
century is the number of servants and apprentices absconding with their
masters’ property. Nearly all those dishonest servants must have had
appearances such as in these days might lead to conviction first and
trial afterwards. First of all, there is scarcely one of them but is
“pock-marked,” “pock-pitted,” “pock-fretted,” “pock-holed,”
“pit-marked,” or “full of pock-holes,” a fact which furnishes a
significant index of the ravages this terrible sickness must have made
amongst our ancestors, and offers a conclusive argument--though argument
is unfortunately inadmissible among them--to those blatant and
illogical people, the opponents of vaccination. Besides the myriads who
annually died of small-pox, it would, perhaps, not be an exaggeration to
assume that one-fourth of mankind at that time was pock-marked, and not
pock-marked as we understand the term. Whole features were destroyed,
and a great percentage of blindness was attributable to this cause.
Indeed, so accustomed were the people of those times to pock-marked
faces, that these familiar inequalities of the facial surface do not
appear to have been considered an absolute drawback even upon the charms
of a beauty or a beau. Louis XIV. in his younger days was considered one
of the handsomest men of France, notwithstanding that he was
pock-marked, and La Vallière and some other famous beauties of that
period are known to have laboured under the same disadvantage. This is a
hard fact which should destroy many of the ideas raised by fiction. The
following is a fair specimen of the descriptions of the dangerous
classes given in the early part of the latter half of the seventeenth
century, and is taken from the _Mercurius Politicus_ of May 1658:--
Public-domain text, read in full here on John Shaqi.
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