A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
Among the advertisements which prevailed most extensively in those early
times, may, as has been remarked, be ranked those of runaway servants,
apprentices, and black boys. England at that time swarmed with negro or
mulatto boys, which the wealthy used as pages, in imitation of the
Italian nobility. They were either imported from the West Indies, or
brought from the Peninsula. The first advertisement of a runaway black
page we meet with is dated August 11, 1659, but in this instance the
article is advertised as “lost,” like a dog, which is after all but
natural, the boy being a chattel:--
A Negro-boy, about nine years of age, in a gray Searge suit, his hair
cut close to his head, was lost on Tuesday last, _August 9_, at night,
in St Nicholas Lane, London. If any one can give notice of him to Mr
Tho. Barker, at the Sugar Loaf, in that Lane, they shall be well
rewarded for their pains.
It is amusing to see, from this advertisement, that the wool of the
negro found no grace in the eye of his Puritan master, who cropped the
boy’s head as close as his own. Black boys continued in fashion for more
than a century after, and were frequently offered for sale, by means of
advertisements, in the same manner as slaves used to be, within recent
years, in the Southern States of America. Even as late as 1769 sales of
human flesh went on in this country. The _Gazetteer_, April 18, of that
year, classes together “for sale at the Bull and Gate, Holborn: a
chestnut gelding, a trim-whiskey, and a well-made, good-tempered black
boy;” whilst a Liverpool paper of ten years later, October 15, 1779,
announces as to be sold by auction, “at George Dunbar’s offices, on
Thursday next, 21st inst., at one o’clock, a black boy about fourteen
years old, and a large mountain tiger-cat.” This will be news to many
blind worshippers of the ideal creature known as “a man and a brother.”
Public-domain text, read in full here on John Shaqi.
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