A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
But besides the ravages of small-pox, the hue and cry raised after
felons exhibits an endless catalogue of deformities. Hardly a rogue is
described but he is “ugly as sin.” In turning over these musty piles of
small quarto newspapers which were read by the men of the seventeenth
century, a most ill-favoured crowd of evil-doers springs up around us.
The rogues cannot avoid detection, if they venture out among good
citizens, for they are branded with marks by which all men may know
them. Take the following specimens of “men of the time.” The first is
from the _London Gazette_ of January 24-28, 1677:--
ONE John Jones, a Welchman, servant to Mr Gray, of Whitehall, went
away the 27th with £50 of his master’s in silver. He is aged about 25
years, of a middle stature, something thick, a down black look,
purblind, between long and round favoured, something pale of
complexion, lank, dark, red hair; a hair-coloured large suit on,
something light; a bowe nose a little sharp and reddish, almost beetle
brow’d and something deaf, given to slabber in his speech. Whoever
secures the said servant and brings him to his master, shall have £5
reward.
This portrait was evidently drawn by an admirer; and it is with evident
pleasure that the artist, after describing the “lank, dark, red hair,”
and the suit like it, returns to the charge, and gives the finishing
touches to the comely features. Here is another pair of beauties, whose
descriptions appear in the _Currant Intelligence_, March 6-9, 1682:--
SAMUEL SMITH, Scrivener in Grace Church Street, London, about 26 years
old, crook-backed, of short stature, red hair, hath a black periwig
and sometimes a light one, pale complexion, Pock-holed full face, a
mountier cap with a scarlet Ribbon, and one of the same colour on his
cravat and sword, a light coloured campaign coat faced with blue shag,
in company with his brother John Smith, who has a slit in his nose, a
tall lusty man, red hair, a sad grey campaign coat, a lead colour suit
lined with red: they were mounted, one on a flea-bitten grey, the
other on a light bay horse.
For powers of description this next is worthy of study. It is
contemporary with the other:--
WILLIAM WALTON, a tall young man about sixteen years of age,
down-look’d, much disfigured with the Small-pox, strait brown hair,
black rotten teeth, having an impediment in his speech, in a sad
coloured cloth sute, the coat faced with shag, a white hat with a
black ribbon on it, went away from his master, &c. &c.
Public-domain text, read in full here on John Shaqi.
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