A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
ALL Gentlemen, Merchants, and others, who have occasion to travel
between _London_ and _Westchester_, _Manchester_, and _Warrington_, or
any other town upon that Road, for the accommodation of Trade,
dispatch of Business, and ease of Purse, upon every Monday, Wednesday,
and Friday Morning, betwixt Six and ten of the Clock, at the house of
Mr _Christopher Charteris_, at the sign of the Hart’s-Horn, in
West-Smithfield, and Post-Master there, and at the Post-Master of
_Chester_, at the Post-Master of _Manchester_, and at the Post-master
of _Warrington_, may have a good and able single Horse, or more,
furnished at Threepence the Mile, without the charge of a Guide; and
so likewise at the house of Mr _Thomas Challenor_, Post-Master, at
_Stone_ in Staffordshire, upon every Tuesday, Thursday, and Saturday’s
Morning, to go for _London_. And so likewise at all the several
Post-Masters upon the Road, who will have all such set days so many
Horses with Furniture in readiness to furnish the Riders without any
stay to carry them to or from any the places aforesaid, in Four days,
as well to _London_ as from thence, and to places nearer in less time,
according as their occasions shall require, they ingaging at the first
Stage where they take Horse, for the safe delivery of the same to the
next immediate Stage, and not to ride that Horse without consent of
the Post-Master by whom he rides, and so from Stage to Stage to the
Journeys end. _All those who intend to ride this way are desired to
give a little notice beforehand, if conveniently they can, to the
several Post-masters where they first take horse, whereby they may be
furnished with so many Horses as the Riders shall require with
expedition._ This undertaking began the 28 of _June_ 1658 at all the
Places abovesaid, and so continues by the several Post-Masters.
Public-domain text, read in full here on John Shaqi.
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