A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
It is hard to understand how, even if he received notice beforehand, the
first postmaster was enabled to guarantee the readiness of the remaining
officials, unless indeed messengers were constantly passing backwards
and forwards on each route. The intimation that the threepence per mile
does not include a guide does something to clear up the mystery, and at
the same time gives an idea as to the state of the roads at that time.
One would imagine from the existence of such a being that the track was
across a morass, or by the side of a precipice, and not along a highroad
of “merrie England,” in those good old times for which so many sigh now.
Who, although the necessity for the highway is far less than it was two
hundred years ago, can imagine a guide being required nowadays for no
other purpose than that of preventing the wayfarer from straying off the
beaten track, and losing his horse, and probably himself, in some
gigantic slough or quagmire! It is with difficulty one can now realise
to himself the fact, that as late as the middle of the seventeenth
century, the interior of the country was little better than a
wilderness; but that it was so may be easily gathered by a reference to
Pepys, who, in the diary of his journey to Bristol and back, makes
frequent mention of guides, and finds them far from unnecessary or
inexpensive.
The servants of the olden time do not improve upon acquaintance, as the
following specimen advertisement from the _Mercurius Politicus_ of July
1658 will show:--
IF any one can give notice of one _Edward Perry_, being about the age
of eighteen or nineteen years, of low stature, black hair, full of
pock-holes in his face; he weareth a new gray suit trimmed with green
and other ribbons, a light Cinnamon-colored cloak, and black hat, who
run away lately from his Master; they are desired to bring or send
word to _Tho. Firby_, Stationer, at Gray’s Inne gate, who will
thankfully reward them.
Public-domain text, read in full here on John Shaqi.
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