A History of the McGuffey ReadersVail, Henry Hobart
History
A History of the McGuffey Readers
Vail, Henry Hobart
McGuffey, William Holmes, 1800-1873
To these assistants assembled in Cincinnati the plan of revision
was fully explained and the work was alloted. Miss Funnelle and Mr.
Stevenson took charge of the first three readers, Mr. Harvey and Dr.
Hewett of the three higher books. All were perfectly familiar with the
old books and in a few days substantial agreement was reached as to the
changes needed. By two months of constant and intelligent labor the
manuscripts assumed approximate form. The opening of the schools called
the assistants back to their homes and the editor of the firm shaped the
manuscripts for the text and procured the necessary illustrations. These
were made, regardless of cost, by the best artists and engravers to be
found in the country. When the plates were finished, the publishers
printed several hundred copies of each of the three smaller books and
distributed them as proofs to selected teachers in many states, asking
them for criticisms and suggestions. The answers made were of great
value. The First Reader was entirely re-written by the editor and the
plates of other readers were made more perfect. In this revision the
three lower books were almost entirely new. The Fourth was largely
new matter, while in the Fifth and Sixth such matter as could not be
improved from the entire field of literature, was retained. The Fifth
and Sixth readers furnished brief biographies of each author and
contained notes explanatory of the text. These were new features and
they proved valuable at that date.
[Preparations for a Fight]
As soon as these books were completed, large editions were printed and
they were most vigorously exploited not only to take the place of the
older edition of McGuffey Readers, but to supplant the newly introduced
Appleton Readers.
This book-fight was a long and bitter one. Every device known to the
agency managers of the houses engaged was employed. Even exchanges of
books became common. It was war; and like every war was carried on for
victory and not for profit. It is perhaps fortunate that such contests
cannot in the nature of things last long. In the long run business
must show a profit or fail. Contrary to popular opinion, a book war is
not profitable in itself; but it is a form of competition that has
existed for fully a century. It presents no novelties even now.
[Success Attained]
The two chief combatants at length withdrew with one accord. Neither
firm could claim entire victory; but the McGuffey readers came through
with much the larger sales and these increased for years. By this
contest the firm of Van Antwerp, Bragg & Co. won a reputation as
fighters that protected them in after years from ill-considered attacks
by its competitors.
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