A Joy For Ever (and Its Price in the Market)Ruskin, John
Philosophy
A Joy For Ever (and Its Price in the Market)
Ruskin, John
Art
41. It is not, however, only in getting prints or woodcuts of the best
kind that you will practise economy. There is a certain quality about an
original drawing which you cannot get in a woodcut, and the best part of
the genius of many men is only expressible in original work, whether
with pen or ink--pencil or colours. This is not always the case; but in
general, the best men are those who can only express themselves on paper
or canvas; and you will therefore, in the long run, get most for your
money by buying original work; proceeding on the principle already laid
down, that the best is likely to be the cheapest in the end. Of course,
original work cannot be produced under a certain cost. If you want a
man to make you a drawing which takes him six days, you must, at all
events, keep him for six days in bread and water, fire and lodging; that
is the lowest price at which he can do it for you, but that is not very
dear: and the best bargain which can possibly be made honestly in
art--the very ideal of a cheap purchase to the purchaser--is the
original work of a great man fed for as many days as are necessary on
bread and water, or perhaps we may say with as many onions as will keep
him in good humour. That is the way by which you will always get most
for your money; no mechanical multiplication or ingenuity of commercial
arrangements will ever get you a better penny's worth of art than that.
42. Without, however, pushing our calculations quite to this
prison-discipline extreme, we may lay it down as a rule in art-economy,
that original work is, on the whole, cheapest and best worth having. But
precisely in proportion to the value of it as a production, becomes the
importance of having it executed in permanent materials. And here we
come to note the second main error of the day, that we not only ask our
workmen for bad art, but we make them put it into bad substance. We
have, for example, put a great quantity of genius, within the last
twenty years, into water-colour drawing, and we have done this with the
most reckless disregard whether either the colours or the paper will
stand. In most instances, neither will. By accident, it may happen that
the colours in a given drawing have been of good quality, and its paper
uninjured by chemical processes. But you take not the least care to
ensure these being so; I have myself seen the most destructive changes
take place in water-colour drawings within twenty years after they were
painted; and from all I can gather respecting the recklessness of modern
paper manufacture, my belief is, that though you may still handle an
Albert Duerer engraving, two hundred years old, fearlessly, not one-half
of that time will have passed over your modern water-colours, before
most of them will be reduced to mere white or brown rags; and your
descendants, twitching them contemptuously into fragments between finger
and thumb, will mutter against you, half in scorn and half in anger,
Public-domain text, read in full here on John Shaqi.
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