A Joy For Ever (and Its Price in the Market)Ruskin, John
Philosophy
A Joy For Ever (and Its Price in the Market)
Ruskin, John
Art
47. So here is one branch of decorative art in which rich people may
indulge themselves unselfishly; if they ask for good art in it, they may
be sure in buying gold and silver plate that they are enforcing useful
education on young artists. But there is another branch of decorative
art in which I am sorry to say we cannot, at least under existing
circumstances, indulge ourselves, with the hope of doing good to
anybody: I mean the great and subtle art of dress.
48. And here I must interrupt the pursuit of our subject for a moment or
two, in order to state one of the principles of political economy,
which, though it is, I believe, now sufficiently understood and asserted
by the leading masters of the science, is not yet, I grieve to say,
acted upon by the plurality of those who have the management of riches.
Whenever we spend money, we of course set people to work: that is the
meaning of spending money; we may, indeed, lose it without employing
anybody; but, whenever we spend it, we set a number of people to work,
greater or less, of course, according to the rate of wages, but, in the
long run, proportioned to the sum we spend. Well, your shallow people,
because they see that however they spend money they are always employing
somebody, and, therefore, doing some good, think and say to themselves,
that it is all one _how_ they spend it--that all their apparently
selfish luxury is, in reality, unselfish, and is doing just as much
good as if they gave all their money away, or perhaps more good; and I
have heard foolish people even declare it as a principle of political
economy, that whoever invented a new want[9] conferred a good on the
community. I have not words strong enough--at least, I could not,
without shocking you, use the words which would be strong enough--to
express my estimate of the absurdity and the mischievousness of this
popular fallacy. So, putting a great restraint upon myself, and using no
hard words, I will simply try to state the nature of it, and the extent
of its influence.
[Note 9: See note 5th, in Addenda.]
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