A Joy For Ever (and Its Price in the Market)Ruskin, John
Philosophy
A Joy For Ever (and Its Price in the Market)
Ruskin, John
Art
95. For these last purposes, the most serviceable art is the living art
of the time; the particular tastes of the people will be best met, and
their particular ignorances best corrected, by painters labouring in the
midst of them, more or less guided to the knowledge of what is wanted by
the degree of sympathy with which their work is received. So then,
generally, it should be the object of government, and of all patrons of
art, to collect, as far as may be, the works of dead masters in public
galleries, arranging them so as to illustrate the history of nations,
and the progress and influence of their arts; and to encourage the
private possession of the works of _living_ masters. And the first and
best way in which to encourage such private possession is, of course, to
keep down the prices of them as far as you can.
I hope there are not a great many painters in the room; if there are, I
entreat their patience for the next quarter of an hour: if they will
bear with me for so long, I hope they will not, finally, be offended by
what I am going to say.
96. I repeat, trusting to their indulgence in the interim, that the
first object of our national economy, as respects the distribution of
modern art, should be steadily and rationally to limit its prices, since
by doing so, you will produce two effects: you will make the painters
produce more pictures, two or three instead of one, if they wish to make
money; and you will, by bringing good pictures within the reach of
people of moderate income, excite the general interest of the nation in
them, increase a thousandfold the demand for the commodity, and
therefore its wholesome and natural production.
Public-domain text, read in full here on John Shaqi.
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