A Joy For Ever (and Its Price in the Market)Ruskin, John
Philosophy
A Joy For Ever (and Its Price in the Market)
Ruskin, John
Art
97. I know how many objections must arise in your minds at this moment
to what I say; but you must be aware that it is not possible for me in
an hour to explain all the moral and commercial bearings of such a
principle as this. Only, believe me, I do not speak lightly; I think I
have considered all the objections which could be rationally brought
forward, though I have time at present only to glance at the main
one--namely, the idea that the high prices paid for modern pictures are
either honourable, or serviceable, to the painter. So far from this
being so, I believe one of the principal obstacles to the progress of
modern art to be the high prices given for good modern pictures. For
observe first the action of this high remuneration on the artist's mind.
If he "gets on," as it is called, catches the eye of the public, and
especially of the public of the upper classes, there is hardly any limit
to the fortune he may acquire; so that, in his early years, his mind is
naturally led to dwell on this worldly and wealthy eminence as the main
thing to be reached by his art; if he finds that he is not gradually
rising towards it, he thinks there is something wrong in his work; or,
if he is too proud to think that, still the bribe of wealth and honour
warps him from his honest labour into efforts to attract attention; and
he gradually loses both his power of mind and his rectitude of purpose.
This, according to the degree of avarice or ambition which exists in any
painter's mind, is the necessary influence upon him of the hope of great
wealth and reputation. But the harm is still greater, in so far as the
possibility of attaining fortune of this kind tempts people continually
to become painters who have no real gift for the work; and on whom these
motives of mere worldly interest have exclusive influence;--men who
torment and abuse the patient workers, eclipse or thrust aside all
delicate and good pictures by their own gaudy and coarse ones, corrupt
the taste of the public, and do the greatest amount of mischief to the
schools of art in their day which it is possible for their capacities to
effect; and it is quite wonderful how much mischief may be done even by
small capacity. If you could by any means succeed in keeping the prices
of pictures down, you would throw all these disturbers out of the way at
once.
Public-domain text, read in full here on John Shaqi.
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