“You mean you want to reengage the editress? Rather. You couldn't do better. I was going to suggest it myself. Now, come along quick before you change your mind or wake up.” Within a very few days of becoming sole proprietor of 'Squibs,' Roland began to feel much as a man might who, a novice at the art of steering cars, should find himself at the wheel of a runaway motor. Young Mr. Petheram had spoken nothing less than the truth when he had said that he was full of ideas for booming the paper. The infusion of capital into the business acted on him like a powerful stimulant. He exuded ideas at every pore. Roland's first notion had been to engage a staff of contributors. He was under the impression that contributors were the life-blood of a weekly journal. Mr. Petheram corrected this view. He consented to the purchase of a lurid serial story, but that was the last concession he made. Nobody could accuse Mr. Petheram of lack of energy. He was willing, even anxious, to write the whole paper himself, with the exception of the Woman's Page, now brightly conducted once more by Miss March. What he wanted Roland to concentrate himself upon was the supplying of capital for ingenious advertising schemes. “How would it be,” he asked one morning--he always began his remarks with, “How would it be?”--“if we paid a man to walk down Piccadilly in white skin-tights with the word 'Squibs' painted in red letters across his chest?” Roland thought it would certainly not be. “Good sound advertising stunt,” urged Mr. Petheram. “You don't like it? All right. You're the boss. Well, how would it be to have a squad of men dressed as Zulus with white shields bearing the legend 'Squibs?' See what I mean? Have them sprinting along the Strand shouting, 'Wah! Wah! Wah! Buy it! Buy it!' It would make people talk.” Roland emerged from these interviews with his skin crawling with modest apprehension. His was a retiring nature, and the thought of Zulus sprinting down the Strand shouting “Wah! Wah! Wah! Buy it! Buy it!” with reference to his personal property appalled him.