A Man of Samples. Something about the men he met "On the Road"Maher, William H.
General
A Man of Samples. Something about the men he met "On the Road"
Maher, William H.
Traveling sales personnel -- Fiction
Occasionally a traveling salesman meets at the hotel or on the train the
head of some large house, who is making a trip for special reasons of
his own. Such a man is always sure to be affable with every one, but
he is especially conciliatory to the salesmen he meets on his route.
Perhaps this is due to the fact that he is a stranger and these old
travelers can help him, if they are so inclined, or it may be for the
purpose of leading them to be talkative with him, and in that talk he
can gather points that will be of value to him. Whatever the cause may
be, there is no question as to the fact. But the talkativeness is not
always on one side. I have met wholesale merchants on the road who would
talk freely and tell me more about themselves and their business in one
evening, while we sat in a country hotel, than they would have done in
five years of ordinary intercourse in the city.
The man who sits in the house all the year falls into several errors.
One is in thinking that people are anxious to buy of him, and that his
traveling men ought to find it very easy to get an order in almost every
store. Another error is in believing that the orders come solely because
of the firm's popularity, rather than of any merit in the salesman. I
suppose there are goods so well advertised that, in a large measure,
they sell themselves; but, outside of patent medicines, I can not now
recall one such item.
We were talking of this, half a dozen of us, while in the smoking-room
Sunday evening, and one of us said: “The best man to work for, if you do
your level best, is a man who has been on the road himself. Such a man
always knows where and when allowances must be made for dull trade, and
for cutting of prices. The man who always makes the most trouble, and
who was fore-ordained to be a dashed fool, is the book-keeper. The
balancing of his little gods of books is of more account, in his eyes,
than is the sale of a bill of goods. And having the ear of the firm he
usually gets permission to do any piece of dashed foolishness that he
suggests. But next to him is the merchant, who never steps out of his
own door to try to sell a bill, or the manufacturer who runs his little
shop in a one-horse way and never goes out to see what others are doing,
or learn what consumers are saying about his goods. I once traveled for
such an old block-head, and, as I started off on a trip, I advised him
to discontinue making a certain article, telling him it was out of date
and could only be worked off on greenhorns in business. I guess I was as
much interested in getting them off as if they were my own, and I lost
no chance of working in a few wherever I could. The same amount of work
on salable goods would have paid big money. Well, when I got home, may I
never breathe, if that old ass hadn't taken my sales as evidence of the
big demand for the goods and was piling up the store-house with the same
stock!”
Public-domain text, read in full here on John Shaqi.
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