A Man of Samples. Something about the men he met "On the Road"Maher, William H.
General
A Man of Samples. Something about the men he met "On the Road"
Maher, William H.
Traveling sales personnel -- Fiction
“Yes,” said another, “but the man who sits in his office usually makes
the biggest mistake in supposing that he is a great deal smarter than
the men he sells. Because he is a peg higher in trade, as jobber,
importer, or manufacturer, he imagines he is also greater in ability,
and he has no hesitancy in advising these poor devils about their
business. I was selling scythes several years ago, and worked for
just such a man as I have been describing. He was a good mechanic, but
pig-headed; goods must be made and finished a certain way, because that
was the way they had been made for thirty years. The result was we were
losing our trade. I knew he was blaming me for the trade falling off,
so I persuaded him to make a flying trip with me to Buffalo, Cleveland,
Toledo, Detroit and Chicago. The dealers at Buffalo were rather old
fogy, and we got our order there from our regular customer, but when
we struck Cleveland I saw the old man open his eyes. It was one of
Blossom's off-days, so he didn't waste much time on us, but said he
didn't want any of our goods. Deming hadn't got into silver mining, so
we couldn't get an order from him by buying a share of stock, but Van
was about half-full, and he opened up on us. Then Toledo piled it on.
There were four jobbing houses there in our line, but not one would buy.
I knew one buyer pretty well. After we had been the rounds we came back
to his place, and I asked him to tell us frankly how we could get
some of his trade. He gave in detail the ideas that were current among
retailers and consumers regarding shape and finish of scythes, putting
it down in a clear-headed way, so that a baby could have understood him,
but showing the shrewdness of a man who was studying all the points in
connection with his trade. It did the business. We went up to Detroit,
and had a long talk with Charlie Fletcher, and the old man bought a lot
of samples and went home. On my next trip, you can bet, I had salable
goods.”
“You can study a man as he is only when you see him in his own store,”
said a third. “When a country merchant comes into Chicago, and walks
into your store, he is very desirous that you shall be pleasantly
impressed by him; so he puts on his best manners. You are on your native
heath, you are surrounded by your clerks, and you are considerable of a
man in a city of big men, while he realizes he is a very small toad in
a little country puddle. But just put the shoe on the other foot, and go
into his store. Now, he is on his own ground; you are asking favors of
him in the shape of orders, and all the petty smartness comes out, if
there is any in him. It is an opportunity that permits a mean man to be
his meanest, and draws out of a generous, kindly soul all the milk of
human kindness there is in his heart.”
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account