In the word "ideal" is found the secret of the Yogi method of sub-conscious character building. The teachings are to the effect that "ideals" may be built up by the bestowal of attention upon them. The student is given the example of a rose bush. He is taught that the plant will grow and flourish in the measure that care and attention is bestowed upon it and _vice versa_. He is taught that the ideal of some desired characteristic is a mental rosebush, and that by careful attention it will grow and put forth leaves and flowers. He is then given some minor mental trait to develop, and is taught to dwell upon it in thought--to exercise his imagination and to mentally "see" himself attaining the desired quality. He is given mantrams or affirmation to repeat, for the purpose of giving him a mental center around which to build an ideal. There is a mighty power in words, used in this way, providing that the user always thinks of the meaning of the words, and makes a mental picture of the quality expressed by them, instead of merely repeating them parrot fashion. The Yogi student is trained gradually, until he acquires the power of conscious direction of the sub-conscious mind in the building up process, which power comes to anyone--Oriental or Occidental--who will take the trouble to practice. In fact, nearly everyone possesses and actively uses this power, although he may not be aware of it. One's character is largely the result of the quality of thoughts held in the mind, and of the mental pictures or ideals entertained by the person. The man who constantly sees and thinks of himself as unsuccessful and down-trodden is very apt to grow ideals of thought forms of these things until his whole nature is dominated by them, and his every act works toward the objectification of the thoughts. On the contrary, the man who makes an ideal of success and accomplishment finds that his whole mental nature seems to work toward that result--the objectification of the ideal. And so it is with every other ideal. The person who builds up a mental ideal of Jealousy will be very apt to objectify the same, and to unconsciously create condition that will give his Jealousy food upon which to feed. But this particular phase of the subject, properly belongs to our next lesson. This Eleventh Lesson is designed to point out the way by which people may mould their characters in any way they desire--supplanting undesirable characteristics by desirable ones, and developing desirable ideals into active characteristics. The mind is plastic to him who knows the secret of its manipulation.