There is little doubt that many of the lectures at the old
Polytechnic were simply vehicles for introducing advertisements,
just in the same way that, in the Pantomime Harlequinade, all the
clown has to do is to bring on a box, which, on a touch from the
wand of the harlequin, is turned into a magnified piece of popular
soap, or a bottle of scent, with the name and address of the
patentees printed in good-sized letters. The following specimen is
only a slight exaggeration of what I mean:
"Ladies and gentlemen, it is my pleasant duty this evening to give
you a lecture on the beautiful city of Bombay; and, with the
assistance of the magnificent dissolving views which I have at my
command, the little trip which I propose to take in your company
will prove almost as good as the reality to those who have _not_
been fortunate enough to visit Bombay, and will recall most pleasant
recollections to those who have. We will start by the ten o'clock
express to Leeds. I am aware that this is somewhat out of the way,
but it is worth while deviating a few hundreds of miles in order to
travel by the new first-class carriages now running on the North
South East Western line. This is, doubtless, the best line in the
kingdom. I have no interest in the line whatever, although I quite
appreciate the honour which the directors have conferred upon me by
presenting me with a free pass. To return to the subject of Bombay.
As one cannot leave this tight little island without crossing the
dreadful Channel, I recommend those of my audience who are not good
sailors to procure a tin of 'Bankem's Anti-Seasick Biscuits;' they
are an infallible remedy, and can be procured at Brown's in
Cheapside, Jones's at Charing Cross, and Robinson's in Piccadilly.
My sole reason in mentioning this, is the comfort of the British
public. Well, eventually we reach Bombay, and there is a deal to
see. You should get one of "Jidson's double binocular, concave,
magnifying, four-jointed field glasses.' The next four views are of
'Messrs. Jidson's Warehouses in the City.' The pavements being hot
in Bombay, I should recommend your taking a pair of 'Shoeling's
leather-sandalled, woollen-lined bluchers.' There is no boot
manufacturer's to equal these bluchers for walking abroad. If you
enquire at the door, at the conclusion of the lecture, they will
give you Messrs. Shoeling's card and circular of full particulars. I
have often wondered why, in an enterprising city like Bombay, they
have never laid down 'Johnson's Tar Macadamised Wood Pavements.' The
next view is an instantaneous photograph of Messrs. Johnson's
_employes_ laying down the pavement in Scent Street, Bermondsey.
This pavement is more successful than any other ever tried in the
vast metropolis. Their agent is James Wilkins, 19A Stone Buildings.
On arriving at Bombay, I should suggest your going to the 'Golden
Hawk,' English hotel; proprietor, Mr. Mulgan Jackson, a most civil
landlord.
Public-domain text, read in full here on John Shaqi.
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