It is well known that the great drawback of California is want of water; and intending settlers must not be satisfied by the statements of agents, or owners, that their lands have water advantages, but they must satisfy themselves that they can have water by irrigation (not by the expensive, laborious process of pumping it up from uncertain springs), and in such a quantity as to be permanent. At some places lands now supplied by irrigation will fall short presently, when the owners carry the water on to thousands of adjoining acres; therefore, a full and permanent supply of water is an essential. THE SPECIAL ADVANTAGES my clients offer settlers at Merced are:-- 1. A permanent supply of Water, for a perpetual water right accompanies every lot of land sold. 2. Contiguity to a Railway Station on the main line, and to a Town, with commercial, professional, educational, social and religious advantages. 3. Instruction in Fruit culture gratis by a specialist, who is paid by my clients to instruct settlers on their lands. 4. A rich Soil, of which, on another page, an analysis is given. 5. A ready Market for produce. Buyers come round the country and purchase the crops as they are on the trees, taking upon themselves the picking and packing. The Continent of North America is a sufficient market in itself for all time especially considering that its population increases nearly a million and a half a year. 6. The prices range from 75 dollars to 150 dollars per acre. At some other places in California, land is offered at a less price, but I can sell some land at even 10 dollars per acre; yet that at 100 dollars per acre is far cheaper, having regard to its advantages. Our land at 150 dollars per acre will favourably compare with lands fetching much higher prices. 7. Free Conveyances will be given, with a perfectly clear and satisfactory title. 8. Two-thirds of the purchase-money may remain on mortgage. 9. Merced is only 14 days from London. 10. A liberal competence may be secured by a reasonably industrious settler. 11. Merced is a very healthy locality, and is nearer to San Francisco than other Fruit growing centres. 12. My clients, the owners, are well-known gentlemen of wealth and position in California, and not irresponsible land speculators, members of a syndicate with an unknown personality. COMPARISON AND WARNING.