Abroad at Home: American Ramblings, Observations, and Adventures of Julian StreetStreet, Julian
General
Abroad at Home: American Ramblings, Observations, and Adventures of Julian Street
Street, Julian
United States -- Description and travel; United States -- Social life and customs -- 1865-1918
"Two million three hundred and eighty-eight thousand five hundred," she
said glibly, showing me her pretty teeth.
Then I racked my brains for a difficult question.
"Now," I said, "will you please tell me where Charles Towne was born?"
"Do you mean Charles A. Towne, the lawyer; Charles Wayland Towne, the
author; or Charles Hanson Towne, the poet?" she demanded.
I managed to say that I meant the poet Towne.
"He was born in Louisville, Kentucky," she informed me sweetly. She
even gave me the date of his birth, too, but as the poet is a friend of
mine, I will suppress that.
"Is that all?" she inquired presently, seeing that I was merely gazing
at her.
"Yes, you adorable creature." The first word of that sentence is all
that I really uttered. I only thought the rest.
"Very well," she replied, shutting the book in which she had looked up
the Townes.
"Thanks very much," I said.
"Don't mention it," said she--and went about her business in a way that
sent me about mine.
* * * * *
Aside from its vastness and the variety of its activities, two things
about Marshall Field's store interested me particularly. One is the
attitude maintained by the company with regard to claims made in the
advertising of "sales." When there is a "sale" at Field's comparisons of
values are not made. It may be said that certain articles are cheap at
the price at which they are being offered, but it is never put in the
form: "Was $5. Now $2.50." Field's does not believe in that.
"We take the position," an official explained to me, "that things are
worth what they will bring. For instance, if some manufacturer has made
too many overcoats, and we are able to get them at a bargain, or if
there is a mild winter and overcoats do not sell well, we may place on
sale a lot of coats which were meant to be sold at $40, but which we are
willing to sell at $22.50. In such a case we never advertise 'Worth
$40.' We just point out that these are exceptionally good coats for the
money. And, when we say that, it is invariably true. This advertising is
not so sensational as it could be made, of course, but we think that in
the long run it teaches people to rely upon us."
Public-domain text, read in full here on John Shaqi.
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