His _virtuoso_ arrived, and Barnum hastened to produce him. The
Yankees came, listened, applauded, but did not send their friends.
What could Barnum do to rouse their dormant curiosity? He told his
workmen to paste the figure of the negro upside down. This ingenious
device was crowned with success. Perhaps the audience who flocked to
hear him during three consecutive years fancied that a negro would be
exhibited to them—a laureate from the Paris Conservatoire, who would
play the violin whilst balanced on his head. Whatever their idea
may have been, they went in millions; and this anecdote is not less
characteristic of the peculiar stamp of American curiosity than of
Barnum’s genius for puffing.
It is also an interesting proof of the share which advertisements
play in the success of an entertainment. The artist world has
learnt to appreciate the extraordinary effect of these coloured
placards, and willingly spends a large sum of money in procuring the
most effective designs; and these advertisements—of which I have
reproduced a few of the most typical—are so varied and so brilliant
that they might fairly dazzle collectors. The finest are issued by
the firms of David Allen and Sons of Belfast, Mr. Barlow of Glasgow,
Adolphe Friedlander of Hamburg, and Charles and Emile Levy of Paris.
This is the general outline of the organization: of the _banquistes_,
who travel round the world without a country and without home ties.
[p021]
[Illustration: CHAMPS ELYSÉES CIRQUE D’ÉTÉ TOUS LES SOIRS] [p022]
I must now speak of a less adventurous mountebank—the Frenchman, who
never willingly travels either by railroad or steamer, and who for
centuries—for generations—has contentedly jogged along in a caravan
from one fair to another, making in this way his eternal tour of
France.
[Illustration: Mr. E. ELLEVANTIEMIE
EQUILIBRIST]
Public-domain text, read in full here on John Shaqi.
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