“On November first of last year, the postmaster of Brooklyn issued
two pamphlets. One, a Parcel Post Information circular, was sent to
every farmer on Long Island whose name could be secured. The other, a
list of Long Island farmers, was mailed to fifty thousand residents of
Brooklyn. The farmers were urged to notify the post-office in Brooklyn
as to the products they wished to market by parcel post. The residents
of Brooklyn were urged to communicate directly with the farmer.
“Within twenty days after the service was established many farmers had
written to Postmaster Kelley that they had made from forty to fifty or
sixty dollars on eggs, poultry and Brussels sprouts sold directly to
consumers.
“Next, Postmaster Kelley opened an exhibit of containers, which are
a vital factor in the success of the plan. I found this exhibit most
interesting. It ranged from a hammock egg carrier for a dozen eggs
to steel-crated boxes, with ice box attachment, for shipping butter,
poultry, fruit and vegetables. Postmaster Kelley invited all the
farmers whose names were on his list to visit this exhibit, and the
postmasters in all Long Island towns were asked to notify the farmers
in their section. The result of this educational campaign is a daily
increase in the volume of business done by parcel post, and Postmaster
Kelley considers it a feasible method for reducing the cost of living.
“The point on which I could not satisfy myself, however, was this: Does
the farmer demand the top notch prices asked by the high-grade city
grocer and poultry dealer, thereby forcing the consumer to pay the
full rate of commission charged by the commission merchant, or is he
willing to split this commission with the consumer? If the latter is
done, then parcel post will reduce the cost of living for the consumer,
and still pay the producer a better profit, by eliminating the
middleman. But, unquestionably, the individual consumer must have some
understanding with the farmer she patronizes. Moreover, the government
will have to follow the express companies in the custom of returning
containers free.
“There is no doubt in my mind that when the government has followed
up these investigations with practical improvements in the service,
and with parcel-post education for producer and consumer, we will find
parcel post a big factor in thrift for the housewife. At present, in
almost any of the large cities, the housekeeper can secure a list of
farmers in her territory who will supply her with produce by parcel
post, if she will apply to the local post-office. She must then drive
her own bargain with the farmer, and study producers as carefully as
she studies her city markets.
“Aside from the saving in price, you must consider, as Mrs. Larry said
a few moments ago, the superior freshness and nutritive value of the
food bought in this way.”
“To sum up the situation,” said Mr. Norton, “you do not consider that
parcel post to date is a big aid to economy in marketing?”
Public-domain text, read in full here on John Shaqi.
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