“That’s about it,” assented Mr. Larry, “and it will not be until the
farmer and the housewife establish an amicable understanding as to
prices.”
“And now, Teresa, for our department-store experiences,” said Mrs.
Larry.
“Our first lesson in department-store sleuthing was the fact that the
bargain counter is the natural enemy to thrift; the second, that the
woman who buys, not for to-day alone, but for next week, next month,
next year, must demand standardized goods.
“First, as to bargain sales: If a merchant announces silk gloves at
seventy-nine cents, formerly sold for one dollar, one of two conditions
exists-either he overcharged his customers when he sold the gloves
for one dollar, or he is losing money on the gloves at seventy-nine
cents. Men are not in business to lose money. We, therefore, conclude
that the gloves at one dollar were overpriced, so we are getting no
bargain at seventy-nine cents. None of the prices in such a store are,
therefore, reliable.
“Next we trailed a ribbon sale. Here we found one lot of ribbons
offered at twenty-one cents, usual price twenty-five cents; and another
lot at eleven cents, usual price fifteen and seventeen cents. We
secured samples of both lots and then sleuthed. We found that the same
quality and design employed in the twenty-one-cent lot was actually
to be bought at the regular counter at twenty-five cents a yard, but
with this difference--the bargain-counter ribbon was three inches
wide, the ribbon at the regular counter about four inches wide. In
other words, the bargain-counter ribbon was priced at just what it was
worth--twenty-one cents. It was not worth twenty-five cents, because
at the regular counter the twenty-five-cent ribbon was nearly an inch
wider.
“The ribbon at eleven cents was such in name only. It was the flimsiest
sort of cotton, almost transparent, wiry and highly mercerized. We
duplicated it at a near-by five and ten-cent store for ten cents a
yard, one cent cheaper than it was offered at the big department store.
“The lure of such bargains lies in the cleverly worded signs, fancy
articles beautifully made up from the ribbon by women expert in
securing effects, and in the wonderful mass of blended colors which
blind women to quality.
“At another store we saw a crowd of women buying upholstery goods,
specially priced and heavily advertised. The sale included couch
covers, fabrics by the yard, and squares for cushion tops. The couch
covers, marked as having been sold at eleven dollars, now reduced to
five-ninety-eight, were worth just that, five-ninety-eight. The really
good values had evidently been used for window display and were faded
in streaks by the sun. The fresher covers were in fabrics and designs
now out of style. The firm was either unloading for itself or for some
jobbing house a lot of couch covers that were out of date.
Public-domain text, read in full here on John Shaqi.
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