Pre-war average annual imports of coffee into U.S. by countries 295 Pre-war coffee-imports chart 297 Pre-war consumption and price chart 297 Coffee map, Brazil 342 Coffee map, Sao Paulo, Minas, and Rio 344 Mild-coffee map, 1 346 Coffee map, Africa and Arabia 352 Mild-coffee map, 2 354 Complete reference table (21 pp.) 358 Plan of milling-machine connections 381 Plan of green-coffee-mixer connections 383 Layout for coffee and tea department 418 Chart, advertising of coffee and coffee substitutes, 1911-20 440 Charts, per capita consumption of coffee, and coffee and substitute advertising 441 Chart, plan of advertising campaign 448 Chart, private-brand advertising, 1921 458 A COFFEE THESAURUS _Encomiums and descriptive phrases applied to the plant, the berry, and the beverage_ _The Plant_ The precious plant This friendly plant Mocha's happy tree The gift of Heaven The plant with the jessamine-like flowers The most exquisite perfume of Araby the blest Given to the human race by the gift of the Gods _The Berry_ The magic bean The divine fruit Fragrant berries Rich, royal berry Voluptuous berry The precious berry The healthful bean The Heavenly berry The marvelous berry This all-healing berry Yemen's fragrant berry The little aromatic berry Little brown Arabian berry Thought-inspiring bean of Arabia The smoking, ardent beans Aleppo sends That wild fruit which gives so beloved a drink _The Beverage_