An Adventure with a Genius: Recollections of Joseph PulitzerIreland, Alleyne
General
An Adventure with a Genius: Recollections of Joseph Pulitzer
Ireland, Alleyne
Pulitzer, Joseph, 1847-1911
"Now about this matter of sensationalism: a newspaper should be
scrupulously accurate, it should be clean, it should avoid everything
salacious or suggestive, everything that could offend good taste or
lower the moral tone of its readers; but within these limits it is the
duty of a newspaper to print the news. When I speak of good taste and of
good moral tone I do not mean the kind of good taste which is offended
by every reference to the unpleasant things of life, I do not mean the
kind of morality which refuses to recognize the existence of immorality-
-that type of moral hypocrite has done more to check the moral progress
of humanity than all the immoral people put together--what I mean is the
kind of good taste which demands that frankness should be linked with
decency, the kind of moral tone which is braced and not relaxed when it
is brought face to face with vice.
"Some people try and make you believe that a newspaper should not devote
its space to long and dramatic accounts of murders, railroad wrecks,
fires, lynchings, political corruption, embezzlements, frauds, graft,
divorces, what you will. I tell you they are wrong, and I believe that
if they thought the thing out they would see that they are wrong.
"We are a democracy, and there is only one way to get a democracy on its
feet in the matter of its individual, its social, its municipal, its
State, its National conduct, and that is by keeping the public informed
about what is going on. There is not a crime, there is not a dodge,
there is not a trick, there is not a swindle, there is not a vice which
does not live by secrecy. Get these things out in the open, describe
them, attack them, ridicule them in the press, and sooner or later
public opinion will sweep them away.
"Publicity may not be the only thing that is needed, but it is the one
thing without which all other agencies will fail. If a newspaper is to
be of real service to the public it must have a big circulation, first
because its news and its comment must reach the largest possible number
of people, second, because circulation means advertising, and
advertising means money, and money means independence. If I caught any
man on The World suppressing news because one of our advertisers
objected to having it printed I would dismiss him immediately; I
wouldn't care who he was.
"What a newspaper needs in its news, in its headlines, and on its
editorial page is terseness, humor, descriptive power, satire,
originality, good literary style, clever condensation, and accuracy,
accuracy, accuracy!"
Mr. Pulitzer made this confession of faith with the warmth generated by
an unshakable faith. He spoke, as he always spoke when he was excited,
with vigor, emphasis and ample gesture. When he came to an end and asked
for another glass of water I found nothing to say. It would have been as
impertinent of me to agree with him as to differ from him.
Public-domain text, read in full here on John Shaqi.
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