Produced by Bryan Ness and the Online Distributed Proofreading Team at http://www.pgdp.net (This book was produced from scanned images of public domain material from the Google Print project.) Applied Psychology DRIVING POWER OF THOUGHT _Being the Third of a Series of Twelve Volumes on the Applications of Psychology to the Problems of Personal and Business Efficiency_ BY WARREN HILTON, A.B., L.L.B. FOUNDER OF THE SOCIETY OF APPLIED PSYCHOLOGY ISSUED UNDER THE AUSPICES OF THE LITERARY DIGEST FOR The Society of Applied Psychology NEW YORK AND LONDON 1920 COPYRIGHT 1914 BY THE APPLIED PSYCHOLOGY PRESS SAN FRANCISCO (_Printed in the United States of America_) CONTENTS Chapter Page I. JUDICIAL MENTAL OPERATIONS VITALIZING INFLUENCE OF CERTAIN IDEAS 3 WORK OF PRINCE, GERRISH, SIDIS, JANET, BINET 4 THE TWO TYPES OF THOUGHT 5 II. CAUSAL JUDGMENTS ELEMENTARY CONCLUSIONS 9 FIRST EFFORT OF THE MIND 10 DISTORTED EYE PICTURES 11 ELEMENTS THAT MAKE UP AN IDEA 12 CAUSAL JUDGMENTS AND THE OUTER WORLD 13 III. CLASSIFYING JUDGMENTS THE MARVEL OF THE MIND 17 THE INDELIBLE IMPRESS 18 HOW IDEAS ARE CREATED 19 THE ARCHIVES OF THE MIND 22 IV. THE FOUR PRIME LAWS OF ASSOCIATION THE SEEMING CHAOS OF MIND 27 PREDICTING YOUR NEXT IDEA 28 THE BONDS OF INTELLECT 29 BRANDS AND TAGS 32 HOW EXPERIENCE IS SYSTEMATIZED 33 HOW LANGUAGE IS SIMPLIFIED 34 PROCESSES OF REASONING AND REFLECTION 35 V. EMOTIONAL ENERGY IN BUSINESS